TAT Making Large Investments On Events

There’s a lot of value in the many destinations in Thailand, from Novotel in Phuket, to the temples in Chiang Mai, especially during the holiday season. The Tourism Authority of Thailand is aware of this, and have decided to fund events for the incoming Songkran holiday season with a 30 million baht investment, aimed at boosting tourism income from event in 15 provinces across the country.

These 15 provinces will be hosting celebrations separately, starting at April 14 through 21, which will include three less-popular Thai provinces; Mukdahan, Ranong and Tak.

TAT Governor Yuthasak Supasorn states that the TAT expects that 2019’s Songkran festivities will bring in about 3.1 million local tourists, plus about 546,000 foreigners, which would be an increase of 3%, and 8%, respectively.

Tourism income from these sources is expected to hover around 10.7 billion and 10.3 billion baht, which would total to about 21 billion baht, a 10% increase from the preceding year.

Mr. Yuthasak said that they’re expecting a lot of foreign tourists to join the traditional Songkran festivities, from key markets, like China, India, Japan, Laos, Malaysia, Singapore, South Korea and Taiwan.

Deputy Governor for Domestic Marketing for the TAT, Noppadon Pakprot, states that the TAT put emphasis on the proper preparation of the festival, making these coincide with promotional plans for the less popular provinces, the second-tier destinations, in order to improve local economies and income distribution, spreading people around to enjoy more than just the usual Novotel in Phuket and enjoy other destinations.

Mukdahan, Tak, and Ranong are set to host Songkran for 2019, as well as the more popular cities like Ayutthaya, Bangkok, Chiang Mai, Chon Buri, Phuket, Samut Prakan, Songkhla, and Sukhothai, among others.

The festivities organized in the secondary provinces will be more ‘local’, in order to promote the area’s culture.

For Mukdahan, the Manopirom beach, located not far from the Mekong River, will be playing host to the Muk-Savan Fun & Fin Festival. In Ranong, the root culture of the province will be promoted via a 30m holy mineral water tunnel, and traditional Peranakan clothing will be up for sale.

Meanwhile, Tak will play host to Amazing Songkran 2019, which will be highlighting and promoting Northern Thailand provinces, as well as Myanmar, with the highlight being a parade of 2,000 people, hailing from seven different ethnicities, which will run from April 12-13.