Customer reviews provide the valuable social proof needed by consumers to finalize their purchasing decision. Consumers trust reviews that tell whether a brand is worth the investment or if there is a need to move to the competitor. Favourable reviews can be used as marketing asset to boost engagements and conversions.
Best practices in requesting for reviews
- It is important for the business to have presence in reputable third-party review sites
- The request for customer reviews must be as easy and convenient as possible
- Transparency must be established about the value of each customer review
- Customer reviews must be highlighted properly
There are many third-party review sites where customers can leave their feedback; however, it is more convenient to provide a space in the website for reviews. A dedicated page can also be created for reviews to encourage customers to leave their feedback.
To make the review process easy, reduce the number of steps that customers need to undertake to leave their opinion. A link to a review site can be provided through email or SMS messaging so that the customer can go directly to the review page.
Be transparent when asking for a review to enhance the relationship with the customer. Always show your gratitude for the review by responding promptly with a personalized message.
A digital marketing agency highlights king kong marketing reviews on the website and social media accounts including YouTube. Reviews are valuable content that can be used in the marketing efforts to attract more customers to the brand. People generally trust reviews that are based on someone’s personal experiences.