One of the first businesses to provide Cairns to Port Douglas shuttle services to travelers, Adrenalin Transport, will be shifting its focus from daily shuttle runs to instead prioritize tours and medical services.
According to Adrenalin Transport owner, Mark Wallace, the business is due for a change of pace following half a decade of operating in Port Douglas and surrounding areas, providing Cairns to Port Douglas shuttle services to travelers in the area.
Wallace says that the change in direction for the business is a business move made to keep the business running as many other companies provide the service that his company provided in the five years of its operations, one that’ll be good for the long-term existence of Adrenalin, but one he considers bittersweet, all the same.
The business owner says that, since he took over the business, he’s made a lot of friends handling daily shuttle runs, and that, with these changes, he won’t be able to see them regularly anymore, which he finds sad.
Wallace describes Adrenalin as the first Uber, before Uber was even a thing, which really helped him, he says, get to know the area and the people living there via his shuttle business.
Adrenalin has undergone a few changes in focus over the years, though few as notable as this one, even managing to win some awards and accolades over the years, proving itself as a lucrative business.
That same success, however, attracted the same competition that made the company shift gears, with Wallace saying that the market is now saturated, with a lot of shuttles charging the same as it was half a decade ago, which he describes as problematic due to the fact that rising fuel prices made continued operations difficult.
Adrenalin Transport is working to get funding from the local government for tours, as well as increasing their focus on providing transport to patients in Cairns in need of medical specialists, with Wallace describing the change in focus as embracing personal service as a business philosophy.
Adrenalin is still available for charter for events, like weddings and Christmas parties, and will still be running the overnight trip from Mossman to Cairns, complete with return trip, which they recently introduced earlier in 2019.