How To Maximize The Benefits Of Customer Reviews

Every successful business today knows that customer reviews are key to their successful marketing initiative. Feedback from customers provides everything that other consumers want to know about the brand. This means that businesses need to design more relevant marketing campaigns that deliver the experience that the customer base can relate to.

According to surveys, 66% of consumers are more likely to purchase from a website with positive reviews. This is particularly true for potential customers who are unfamiliar with the brand. An initial judgment will likely be based on what other customers say about the brand. Since customer reviews provide users with a sense of security, it makes sense for a business to share the review on their website, social media page, and promotional emails.

When a customer feedback becomes one of the lead stories in social media, the business becomes more relevant and trustworthy. Customer reviews have become more effective than traditional advertising in terms of gaining consumer interest. For this reason, it is important for a business to make it relatively easy for customers to leave their reviews by having a share button on social media sites and product review pages where customers do not have to make extra efforts. This alone will be an incentive to customers to write about their personal experiences with the brand.

It is very likely that you have come across king kong marketing reviews while searching for digital marketing agencies. These online reviews are personal recommendations that can help you make a confident decision. Customers are sharing their personal experiences with the brand because they want their opinions to work for you.

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A Look At Google’s June 2021 Core Update Rollout

On June 2, 2021, Google started rolling out its June 2021 core update, which, of course, meant that the SEO community and marketers were keeping an eye on it.

Early data regarding the update noted how it only really started being noticeable a few days following the start of the roll out, though this is in line with Google’s past statement saying that updates can take 2 weeks to complete rolling out. Data shows that this particular update is a bit more spread out compared to Google’s December 2020 core update which was quite big, relatively speaking.

What’s known

The June 2021 core update started rolling out around 6:30pm/18:30 ET on June 2, 2021. As a core update, it was a global change that’s not limited to specific regions, languages, or category of sites, meaning that it was something that had to be noted for in any company’s newest SEO strategy regardless of field.

Google releases core updates every couple of months, with the last one having released December 3, 2020.

Google says

Those updating their SEO strategy for this update might want to pause for a bit, as Google stated that they’ll be releasing a July 2021 core update.

Of course, this is unusual for the search engine, with many wondering why this is the case. According to Google, a few of the improvements that they were going to add in the June 2021 wasn’t readied yet, so they were moved to a July 2021 core update, with the June 2021 core update to contain the parts that are ready for rollout.

Reversals, maybe

Due to the fact that two core updates from Google are coming out in such close proximity to each other, gains or losses from the June 2021 update may end up being reversed when the July 2021 core update rolls out.

Google stated that the two-part of nature of this particular release, content might see some changes in June that end up getting negated or reversed when July rolls around. As a result, experts on the SEO community are warning brands and site owners to be on their toes.

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Reviews As Valuable Content For Marketing Efforts

Customer reviews provide the valuable social proof needed by consumers to finalize their purchasing decision. Consumers trust reviews that tell whether a brand is worth the investment or if there is a need to move to the competitor. Favourable reviews can be used as marketing asset to boost engagements and conversions.

Best practices in requesting for reviews

  • It is important for the business to have presence in reputable third-party review sites
  • The request for customer reviews must be as easy and convenient as possible
  • Transparency must be established about the value of each customer review
  • Customer reviews must be highlighted properly

There are many third-party review sites where customers can leave their feedback; however, it is more convenient to provide a space in the website for reviews. A dedicated page can also be created for reviews to encourage customers to leave their feedback.

To make the review process easy, reduce the number of steps that customers need to undertake to leave their opinion. A link to a review site can be provided through email or SMS messaging so that the customer can go directly to the review page.

Be transparent when asking for a review to enhance the relationship with the customer. Always show your gratitude for the review by responding promptly with a personalized message.

A digital marketing agency highlights king kong marketing reviews on the website and social media accounts including YouTube. Reviews are valuable content that can be used in the marketing efforts to attract more customers to the brand. People generally trust reviews that are based on someone’s personal experiences.

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The Power Of Unbiased And Authentic Customer Reviews

The best story about a business is the one narrated by a customer based on his personal experience with the product or service. This is the story that consumers search for before making a purchase. When marketing the brand on different channels, it makes sense to include the story that was expressed by the customer in his own words.

Most marketers will share the reviews from the real-life experience of customers to the homepage, blogs, social media accounts, etc. to show people how customers perceive the product or service. The positive review written by a satisfied customer online particularly on social media platforms is the social proof of the business’s efficiency and credibility.

Good reviews tend to increase traffic to the site. Consumers who have read the unbiased review will naturally be curious about the brand and want to seek more information from the website. Unedited reviews can be highlighted on the homepage to gain the attention of consumers.

The review will become more credible and authentic if the name and photo of the customer are published. However, it is suggested to ask permission from the customer first. An entire page can also be created to publish customer testimonials or a series of good reviews to attract the attention of potential customers.

A digital marketing agency makes the process of writing a king kong marketing review relatively simple and easy. They do not want their clients to be burdened by review forms. They want their clients to know that their opinions are valued and want to provide them with the best experience possible.

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Things To Look At When Sniffing Out Fake Reviews

Online reviews are powerful for digital marketing. Of course, this means that fake reviews have also popped up to manipulate the market.

If you’re looking to avoid being misled by fake reviews, here are a few things to watch out for.

Lots of verbs, “I”s and “me”s

Research from the Cornell University did some digging on fake reviews.

They note that fake reviews are more likely to use “I” and “me” because people tend to use personal pronouns to come across as credible when they’re lying. They’re also more prone to using verbs than nouns.

Scene-setting

The same study noted that scene-setting is also a red flag for fake reviews.

Honest reviews are more prone to using concrete terms that actually relate to the products, services, or locations being reviewed. Fake reviews, however, opt for setting the scene instead, using more vague and subjective terms.

Generic names and/or profiles without pictures

One of the most common ways that fake reviews are made is from offshore companies that put bulk reviews out, as noted by several market firms.

Look for generic names like John or Jane Smith, obviously fake names, and/or not have a profile picture.

Look at the timing

A spike in reviews during a short time frame, as this is a sign of targeted campaigns for adding artificial reviews, though take note of exceptions.

Product launches, major holidays (especially Christmas), and the like, tend to be high seasons for reviews.

Look at the spelling and grammar

One of the best ways to spot a fake review is to look at how it’s worded.

Fake reviews tend to be outsourced to content farms, so they tend to not sound like how actual people write reviews. People who actually write reviews tend to have good, but not perfect, English, so poor and overly perfect grammar is a red flag. Look at the phrasing too; pay attention to how people phrase their opinion. A real king kong agency review is helpful and informative, but not mechanical.

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