A Look At Google’s June 2021 Core Update Rollout

On June 2, 2021, Google started rolling out its June 2021 core update, which, of course, meant that the SEO community and marketers were keeping an eye on it.

Early data regarding the update noted how it only really started being noticeable a few days following the start of the roll out, though this is in line with Google’s past statement saying that updates can take 2 weeks to complete rolling out. Data shows that this particular update is a bit more spread out compared to Google’s December 2020 core update which was quite big, relatively speaking.

What’s known

The June 2021 core update started rolling out around 6:30pm/18:30 ET on June 2, 2021. As a core update, it was a global change that’s not limited to specific regions, languages, or category of sites, meaning that it was something that had to be noted for in any company’s newest SEO strategy regardless of field.

Google releases core updates every couple of months, with the last one having released December 3, 2020.

Google says

Those updating their SEO strategy for this update might want to pause for a bit, as Google stated that they’ll be releasing a July 2021 core update.

Of course, this is unusual for the search engine, with many wondering why this is the case. According to Google, a few of the improvements that they were going to add in the June 2021 wasn’t readied yet, so they were moved to a July 2021 core update, with the June 2021 core update to contain the parts that are ready for rollout.

Reversals, maybe

Due to the fact that two core updates from Google are coming out in such close proximity to each other, gains or losses from the June 2021 update may end up being reversed when the July 2021 core update rolls out.

Google stated that the two-part of nature of this particular release, content might see some changes in June that end up getting negated or reversed when July rolls around. As a result, experts on the SEO community are warning brands and site owners to be on their toes.

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Things To Look At When Sniffing Out Fake Reviews

Online reviews are powerful for digital marketing. Of course, this means that fake reviews have also popped up to manipulate the market.

If you’re looking to avoid being misled by fake reviews, here are a few things to watch out for.

Lots of verbs, “I”s and “me”s

Research from the Cornell University did some digging on fake reviews.

They note that fake reviews are more likely to use “I” and “me” because people tend to use personal pronouns to come across as credible when they’re lying. They’re also more prone to using verbs than nouns.

Scene-setting

The same study noted that scene-setting is also a red flag for fake reviews.

Honest reviews are more prone to using concrete terms that actually relate to the products, services, or locations being reviewed. Fake reviews, however, opt for setting the scene instead, using more vague and subjective terms.

Generic names and/or profiles without pictures

One of the most common ways that fake reviews are made is from offshore companies that put bulk reviews out, as noted by several market firms.

Look for generic names like John or Jane Smith, obviously fake names, and/or not have a profile picture.

Look at the timing

A spike in reviews during a short time frame, as this is a sign of targeted campaigns for adding artificial reviews, though take note of exceptions.

Product launches, major holidays (especially Christmas), and the like, tend to be high seasons for reviews.

Look at the spelling and grammar

One of the best ways to spot a fake review is to look at how it’s worded.

Fake reviews tend to be outsourced to content farms, so they tend to not sound like how actual people write reviews. People who actually write reviews tend to have good, but not perfect, English, so poor and overly perfect grammar is a red flag. Look at the phrasing too; pay attention to how people phrase their opinion. A real king kong agency review is helpful and informative, but not mechanical.

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Microsoft States Support For AU’s Plan To Make Digital Platforms Like Google Pay For News

Australia’s plans to make major digital platforms operating in the country pay for news received support from an unlikely place recently, with Microsoft expressing support for the government’s plans.

Of course, the company has something to gain from this, as the AU gov’t’s plans would likely lead to a bigger market share for Microsoft and Bing. A Google executive stated during a Senate hearing in January 2021 that if the Australian government moves forward with the planned legislation that would make tech giants pay for news, then Google would likely pull out its search engine in the country.

Microsoft President Brad Smith stated that they support the proposed News Media Bargaining Code, which he and Microsoft Chief Executive Satya Nadella expressed to Australian Prime Minister Morrison and Australian Communications Minister Paul Fletcher.

On PM Morrison’s end, he confirmed word that he had spoken to Microsoft’s executives about the possibility of Google being replaced by Bing should Google make good on their threat.

Smith stated that should Bing replace Google, small Australian businesses will be able to transfer their ads to Bing without dealing with too many transfer costs, if any. They stated that they believe that the proposed News Media Bargaining Code would lead to a more even playing field in the digital ecosystem, for customers, businesses, and the country in general.

Though Bing is Australia’s 2nd most used search engine, most king kong marketing reviews are calibrated for Google. This is due to the fact that Google accounts for the vast majority of market share in the country, reportedly around 95%.

 

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How To Encourage Customers To Leave A Feedback

Integrating customer feedback like King Kong marketing review is very critical for a digital agency. A digital agency can determine from reviews what its customers feel about the service, whether they were satisfied by the marketing strategies used or if they have any concerns that have to be addressed the soonest possible time.

There are many tools that can be used to encourage customer feedback but the most common is surveys. Designing surveys is a combination of science and art. Since there has been a steady decline in customers who are willing to answer surveys, it must be simple and measurable.

The customer’s decision to agree to a survey can be influenced if the estimated time is mentioned. For example, if the survey is rather short, the customer can be informed that it will take not more than 2 minutes. Don’t ask too many questions because customers will avoid the survey altogether.

In order to eliminate any customer bias in their feedback, the survey must be anonymous. The questions must be in a neutral tone so that the customer will have a choice. Customers must not be forced to leave feedback; otherwise, they will only answer the questions for the sake of compliance. If the questions are effective, they can capture customer feedback easily.

Customer feedback through King Kong marketing review is very critical to a digital agency’s reputation. Online competition in the digital industry can be fierce so that the ability to stand out in a crowd and grab the attention of consumers is greatly dependent on customer reviews.

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How Shop Back Uses Customer Feedback In Product Development

A digital agency is committed to listening to king kong marketing agency review to measure their overall satisfaction levels. Customer feedback will provide insight on what areas of the business needs improvement. When customer reviews are addressed in real time, it enhances their experience with the brand.

According to Candice Ong, Chief Commercial Officer of ShopBack they used customer feedback metrics to in the product development process. During the pandemic, consumers became more conservative with spending. Value was among their top purchasing considerations.

Ong believes that listening to consumers is often forgotten when the business grows. However, there is always a person behind every click, impression and sale. During the pre-Covid19 days, ShopBack would gather feedback from focus groups. They invited consumers to test their products. During the pandemic, they continued to collect feedback through calls and virtual meetings.

Introducing new features to products can be difficult. Tech and product teams would use customer feedback to decide which features to launch. However, the process does not end there. User response to the newly launched features must be monitored to determine whether the team is on the right track. User research teams engage with customers and gather their feedback through email surveys so that they can identify the problems that need to be solved.

When a client posts a king kong marketing agency review, it is usually based on the experience they have had with the digital agency. The review is used as a valuable resource to adjust and make improvements to the service. Listening to the opinions of customers make them feel more attached and valued.

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