The best story about a business is the one narrated by a customer based on his personal experience with the product or service. This is the story that consumers search for before making a purchase. When marketing the brand on different channels, it makes sense to include the story that was expressed by the customer in his own words.
Most marketers will share the reviews from the real-life experience of customers to the homepage, blogs, social media accounts, etc. to show people how customers perceive the product or service. The positive review written by a satisfied customer online particularly on social media platforms is the social proof of the business’s efficiency and credibility.
Good reviews tend to increase traffic to the site. Consumers who have read the unbiased review will naturally be curious about the brand and want to seek more information from the website. Unedited reviews can be highlighted on the homepage to gain the attention of consumers.
The review will become more credible and authentic if the name and photo of the customer are published. However, it is suggested to ask permission from the customer first. An entire page can also be created to publish customer testimonials or a series of good reviews to attract the attention of potential customers.
A digital marketing agency makes the process of writing a king kong marketing review relatively simple and easy. They do not want their clients to be burdened by review forms. They want their clients to know that their opinions are valued and want to provide them with the best experience possible.