The Power Of Unbiased And Authentic Customer Reviews

The best story about a business is the one narrated by a customer based on his personal experience with the product or service. This is the story that consumers search for before making a purchase. When marketing the brand on different channels, it makes sense to include the story that was expressed by the customer in his own words.

Most marketers will share the reviews from the real-life experience of customers to the homepage, blogs, social media accounts, etc. to show people how customers perceive the product or service. The positive review written by a satisfied customer online particularly on social media platforms is the social proof of the business’s efficiency and credibility.

Good reviews tend to increase traffic to the site. Consumers who have read the unbiased review will naturally be curious about the brand and want to seek more information from the website. Unedited reviews can be highlighted on the homepage to gain the attention of consumers.

The review will become more credible and authentic if the name and photo of the customer are published. However, it is suggested to ask permission from the customer first. An entire page can also be created to publish customer testimonials or a series of good reviews to attract the attention of potential customers.

A digital marketing agency makes the process of writing a king kong marketing review relatively simple and easy. They do not want their clients to be burdened by review forms. They want their clients to know that their opinions are valued and want to provide them with the best experience possible.

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Things To Look At When Sniffing Out Fake Reviews

Online reviews are powerful for digital marketing. Of course, this means that fake reviews have also popped up to manipulate the market.

If you’re looking to avoid being misled by fake reviews, here are a few things to watch out for.

Lots of verbs, “I”s and “me”s

Research from the Cornell University did some digging on fake reviews.

They note that fake reviews are more likely to use “I” and “me” because people tend to use personal pronouns to come across as credible when they’re lying. They’re also more prone to using verbs than nouns.

Scene-setting

The same study noted that scene-setting is also a red flag for fake reviews.

Honest reviews are more prone to using concrete terms that actually relate to the products, services, or locations being reviewed. Fake reviews, however, opt for setting the scene instead, using more vague and subjective terms.

Generic names and/or profiles without pictures

One of the most common ways that fake reviews are made is from offshore companies that put bulk reviews out, as noted by several market firms.

Look for generic names like John or Jane Smith, obviously fake names, and/or not have a profile picture.

Look at the timing

A spike in reviews during a short time frame, as this is a sign of targeted campaigns for adding artificial reviews, though take note of exceptions.

Product launches, major holidays (especially Christmas), and the like, tend to be high seasons for reviews.

Look at the spelling and grammar

One of the best ways to spot a fake review is to look at how it’s worded.

Fake reviews tend to be outsourced to content farms, so they tend to not sound like how actual people write reviews. People who actually write reviews tend to have good, but not perfect, English, so poor and overly perfect grammar is a red flag. Look at the phrasing too; pay attention to how people phrase their opinion. A real king kong agency review is helpful and informative, but not mechanical.

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How To Encourage Customers To Leave A Feedback

Integrating customer feedback like King Kong marketing review is very critical for a digital agency. A digital agency can determine from reviews what its customers feel about the service, whether they were satisfied by the marketing strategies used or if they have any concerns that have to be addressed the soonest possible time.

There are many tools that can be used to encourage customer feedback but the most common is surveys. Designing surveys is a combination of science and art. Since there has been a steady decline in customers who are willing to answer surveys, it must be simple and measurable.

The customer’s decision to agree to a survey can be influenced if the estimated time is mentioned. For example, if the survey is rather short, the customer can be informed that it will take not more than 2 minutes. Don’t ask too many questions because customers will avoid the survey altogether.

In order to eliminate any customer bias in their feedback, the survey must be anonymous. The questions must be in a neutral tone so that the customer will have a choice. Customers must not be forced to leave feedback; otherwise, they will only answer the questions for the sake of compliance. If the questions are effective, they can capture customer feedback easily.

Customer feedback through King Kong marketing review is very critical to a digital agency’s reputation. Online competition in the digital industry can be fierce so that the ability to stand out in a crowd and grab the attention of consumers is greatly dependent on customer reviews.

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