In today’s digital world, it’s very easy for people to express how they feel about a product. Be it through a Facebook post or a blog, a customer will not hesitate to share their experience especially when they feel strongly about it, be it in a positive or negative way.
As a business owner, you want to be able to gather as much feedback as possible in order to better improve your products and services. Additionally, you want to be able to share the positive impact you have made on satisfied customers to further build your brand credibility.
It’s very easy to scroll past advertisements on websites especially when one does not feel like the ad is important to them, and even more when one feels that this is all just fluff marketing.
The most honest advertising is from the customers themselves.
By creating ads based on a user’s feedback, you are removing the suspicion from potential customers that you are overhyping or overselling your product or service. Honest reviews from real customers establish trust in your brand.
You can highlight the best testimonials or show your aggregate star rating through a paid ad, or even create promoted content on social media using actual quotes from your customers. It shows that your customers value your product, and you value what they have to say. This is shown through King Kong advertising review feedback from their happy customers.
Not only will advertising customer reviews boost your credibility as a brand, it also boosts the credibility of your own loyal customers as well.