WCCI Started Up By Recycling Partnership

Contamination is an issue that recycling and junk hauling Orange County and across the country, costing the US more than $300 million annually, with cities across the Western Coast being affected more acutely, reports The Recycling Partnership. To that end, they’re cooperating with Amazon, Keurig Dr. Pepper (KDP), as well as other funding partners, for the launch of the West Coast Contamination Initiative (WCCI).

On top of that, The Recycling Partnership also announced the Circular Economy Accelerator, an initiative that’s aimed at encouraging and supporting policy solutions for stronger recycling as well as a good circular economy structure in the US.

The WCCI aims to up the quality of recyclables collected in the West Coast communities, which will help keep the circular economy running, help sustain the environment, and improve the communities. To that end, the partnership has stated that they’ll be working with state and municipal government in order to create methods, practices and tools that’ll be made available to communities from San Diego to Salem, even up to Seattle, in order to help them recycle in greater volume and quality.

The Recycling Partnership’s CEO Keefe Harrison says that California, Oregon, and Washington are some of the worst affected by the current conditions in the recycling market. He says that the RCP have been working in the past half-decade to develop the best practices and tools in order to help states places in the West Coast, including junk hauling Orange County, to not only survive the current state of the recycling market, but also to thrive.  He says that, thanks to financial support from their funding partners, including Amazon, and Keurig Dr. Pepper, among others, they’re able to invest $1 million in order to help the US West Coast create a more sustainable recycling system.

WCCI is only one of the planned anti-contamination projects from the RCP that’ll be operating across the US.

Chief Sustainability Officer at KDP, Monique Oxender, says that the announcement of the partnership is another key collaboration, a relationship that’ll help in developing the recycling industry in the US, and that they’re proud to support the important work that goes into it. Oxender states that the KDP is looking forward to seeing more quality recyclable materials go from the bins back into new products.

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