LinkedIn is a social networking site that people use to meet with business minded individuals. The idea here is to find potential partners and not get pitched. A business can easily nurture relationships through LinkedIn; it is not the ideal place to promote and sell a product. People join LinkedIn to exchange ideas and conversations. If you decide to use LinkedIn for lead generation you have to build trust. When you create remarkable content, it can put you in the position of an expert.
Before you post the blog though LinkedIn Pulse, make sure you invite readers to make a comment or share it with other friends. After publishing the article or blog, LinkedIn will notify all your connections that a new blog has been posted. This will provide you the initial exposure to generate leads from the social networking site.
After your connections have finished reading the blog, it is very likely to receive a few comments; say thank you and start the ball rolling to get the conversation going. You now have a very good reason for sending a message without appearing spammy. Remember that you cannot just solicit LinkedIn members; your email can be flagged as spam.
After successfully creating remarkable content through LinkedIn Pulse, share it immediately to as many persons as possible with the hope that your post will be noticed by LinkedIn Editorial Team that can boost your post’s exposure. The more exposure your blog gains, the more engagements will be acquired. Soon enough, you have managed to gather enough assets for your business.
Get your content out there and position yourself as an export in the industry. Send an announcement that there is a new blog for your LinkedIn group and with one click; it will go directly to their email. There is a high potential for your blog to generate thousands of targeted leads aside from tons of traffic to your site.
Selling insurance to people can be a tough job. It makes sense to opt for lead generation for insurance agents through an inbound marketing program. Show your target audience that you have relevant content for the keywords they use to search the web for insurance.