The Science To Every Sale

There is a reason to every purchase.

Researchers have found out that placement, among other reasons, influences a purchase. Buyers are more attracted to items on the middle of a shelf rather than items on the edges. Prices are also taken to be lesser when they have minimal syllable count. In addition, prices are also taken to be lesser when ending with a 9. It is no wonder that instead of a 50 dollar price for example, 49.99 is presented to the buyer. The stores and shops have determined how to influence buyers through overpricing products then later taking down the prices knowing that it will be seen as a good deal. They have also discovered the art of presenting several options but not giving too many since it will be overwhelming for buyers eventually discouraging the sale.

What is not known to most is that a snobbish attitude from a salesperson can encourage a sale. A recent study discovered that rude salespersons caused buyers having low self esteem to spend greater time in their stores and shops in comparison to those stores with accommodating salespersons. Stores also avoid shared fitting rooms. The reason for this is when a buyer sees someone else, especially prettier, wearing the same item, she is not likely going to buy the item.

The store’s atmosphere greatly influences the buyers’ mood and spending. Atmosphere includes lighting, wall paint color, layout and so on. Stores which are stuffed with so many merchandise can cause claustrophobia. It can result to buyers leaving. Another research found out that buyers are more critical when in stores with warmer temperatures and emotional when in stores with cooler temperatures. Research also reported that buyers spend more in cool and blue-toned stores rather than in warm and orange-toned stores.

Being able to touch an item also influences sales. People are likely to purchase an item if they can touch it.

Music also has an influence in the sales. Impulsive decisions are linked to popular and modern music while unpopular music results to buyers being more focused.

So, there is a reason why that Ugly Christmas Sweater was bought in the first place. It was science, after all.

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