The Science To Every Sale

There is a reason to every purchase.

Researchers have found out that placement, among other reasons, influences a purchase. Buyers are more attracted to items on the middle of a shelf rather than items on the edges. Prices are also taken to be lesser when they have minimal syllable count. In addition, prices are also taken to be lesser when ending with a 9. It is no wonder that instead of a 50 dollar price for example, 49.99 is presented to the buyer. The stores and shops have determined how to influence buyers through overpricing products then later taking down the prices knowing that it will be seen as a good deal. They have also discovered the art of presenting several options but not giving too many since it will be overwhelming for buyers eventually discouraging the sale.

What is not known to most is that a snobbish attitude from a salesperson can encourage a sale. A recent study discovered that rude salespersons caused buyers having low self esteem to spend greater time in their stores and shops in comparison to those stores with accommodating salespersons. Stores also avoid shared fitting rooms. The reason for this is when a buyer sees someone else, especially prettier, wearing the same item, she is not likely going to buy the item.

The store’s atmosphere greatly influences the buyers’ mood and spending. Atmosphere includes lighting, wall paint color, layout and so on. Stores which are stuffed with so many merchandise can cause claustrophobia. It can result to buyers leaving. Another research found out that buyers are more critical when in stores with warmer temperatures and emotional when in stores with cooler temperatures. Research also reported that buyers spend more in cool and blue-toned stores rather than in warm and orange-toned stores.

Being able to touch an item also influences sales. People are likely to purchase an item if they can touch it.

Music also has an influence in the sales. Impulsive decisions are linked to popular and modern music while unpopular music results to buyers being more focused.

So, there is a reason why that Ugly Christmas Sweater was bought in the first place. It was science, after all.

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Different Expectations From Online Or In-Store

For in-store shoppers, front end experience matters most while for online shoppers, the tail end experience matters most. This is according to the Institute of Service Excellence (ISES).

The availability of the products and possible promotions is a big deal for physical store shoppers. This is the reason why most people drive to a store or mall to get the products and goods they need right away instead of waiting for these delivered to their doorsteps. Likewise, when there are sales or discounts, they go physically to inspect the products and goods to see if these are worth their discounted prices.

For online shoppers, they are more particular with the delivery time and availability to their locations plus the shipping or delivery costs associated with online products and goods. Aside from this, they are concerned with the return plus exchange policies especially that these cannot be inspected prior. Another example of a tail end experience is the convenience of checking out and paying out for the bought products and goods. This includes the payment methods available for shoppers.

So, whether shoppers are purchasing or buying Tech/Gadget, Furniture or Appliance, Clothing, Entertainment or TV Store Online, they expect a different experience online or in-store.

Although customers gave the e-commerce stores a lower score for overall quality plus value in comparison to traditional retailers, they are still more likely return to e-commerce web sites. This is according to ISES. This is also the first time e-commerce was included as a consideration for the evolving consumption trends.

Neeta Lachmandas, an ISES executive director, mentioned that businesses need to consider integrating in-store shopping experience with the ease of doing online transactions as a challenge. This is now important especially that more traditional businesses are opening online stores which is blurring the way people distinguishes physical retailers from the online retailers. One example of this is offering a service to book a personal appointment online through the website before visiting a shop. During the booking process, all the customer details or personal information are gathered in advance. Any relevant information for the reason of visit should be included. This creates an easier convenient user experience.

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Tejas Trains To Offer World Class Experience

Tejas trains are now getting ready with the launching of their new trains, the operator is proud to announce that the service will let passengers experience world class travel. The trains will be equipped with high-tech equipment for the entertainment of the passengers. There will also be Wi-fi on board and displays that have Braille integration. The coaches which will be under the Tejas operator are now being ready for its world class journey.

Tejas means brilliance in English and the coaches will have a golden color for the paint. Another operator, Hamsafar, will also be launching their latest trains within the year. The Hamsafar coaches, on the other hand, will be covered in vinyl sheets and will be painted using colors that are of earthy and sky tone in order to let the passengers know that the trains are designed for the common people.

According to a senior official from the Railway Ministry, they are already on the final stage of designing the features of the train. The coaches will come from different operators such as Tejas, Deen Dayalu, Hamsafar and Antodaya. The units that are in charge of the production have already received the proper instructions requiring the features that each coach should have.

The coaches under Tejas will have two different classes – the executive class and chair cars. The Hamsafar, meanwhile, will have a 3 level air conditioning.

Aside from the improved outside appearance, the Tejas coaches will also have 22 new added features such as entertainment screens provided for each passenger together with their own hand phone socket and LED screens that will be relaying all the safety instructions.

The toilets will be bio-vacuum and will have an indicator for the water level; the taps employed sensors as well as the hand driers. The coaches of Tejas will also be equipped with Wi-Fi access and displays that can be used for Braille. There will be digital boards for the destination map and an electronic system where the passengers can book their tickets.

For those planning to Vietnam anytime soon, the railway system is also an enjoyable experience especially when taking a train from Hanoi to Sapa.

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Advice From Real Estate Agents To Potential Buyers

Nowadays, it is now a challenge to find a home that you like in the suburbs, this is because majority of the buyers are looking to buy the same types of homes. According to Lou Young of CBS2, there are some things you could do if you find yourself competing with other buyers in the home you desire to have.

According to local real estate agents, any home buyers that are shopping to buy in the suburban parts of New York for their first or their new home then for this very hot season they must be prepared at all costs.

Nancy Elsas, a local real estate agent, said that in that part of New York the listing could be up on Friday and within two days of being in the market there will already be multiple bids looking to buy the same property.

Based on real estate experts in the area, the Westchester County is the toughest when it comes to bidding residential properties as it is considered the bidding war zone. This is because real estate agents are often setting up bait not just for a few numbers of prospect buyers but multiple of them.

David Turner, another local real estate agent, if the listing price is lower than usual then there is surely going to be a bidding war as multiple offer comes in to buy the property. Turner related how one house located in Bedford that he just sold has been tied to three prospect buyers. He warned that when it come to that point, buyers should not hold back in making deals to make sure they get it.

He admitted that there would be buyers calling him after the bidding war is over and would plead to bid higher because they were not able to during the discussion then it would be too late as the deal is already closed.

This is why it is important to bid as high as you want for a property that you know is located in a prime area. The same goes when bidding for properties in the East Coast real estate.

 

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The Future Of Bitcoin Depends On Chinese Mining Pools

China has a bitcoin trade that amounts to 90 per cent from the rest of the world while 70 per cent of the mining operations are done in China. There is going to be a key meeting happening within the month since the maximum capacity of the network is almost reached.

Wu Jihan retold the time when he learned about the existence of bitcoins almost 5 years ago. It was in 2011 when the digital currency gained popularity and he felt exhilarated to be a part of the budding community. He admitted that he is a computer nerd and during that time he just graduated from one of the top University in China. Wu decided to learn everything there is regarding the founders of the digital currency as well as the aim of the users to make a change in the financial system of the world through bitcoin. After a year of learning about bitcoins, he was employed in a private firm but decided to leave his job. After his resignation, he set to working on his very own bitcoin startup. As of now, his company is one of the top mining pools in the bitcoin network.

Now the entire bitcoin community together with Wu is worried about the future of the digital currency though it is known to have come a long way since its launching in 2009. The network is now facing the biggest challenge since they are almost near in reaching the maximum capacity data that was preprogrammed to be processed by the network. The solution is to increase the capacity of the system to verify more payments. If not accomplished, the times used during transaction will become larger and will have less impact on the development that bitcoin has overcome for the last five years which resulted to an increase of 4,475 per cent.

The bitcoin mining pools will conduct a conference in order to talk about the methods to be undertaken in order to attempt increasing the capacity of the entire bitcoin network. Though a simple coding will do the trick, there will also be compromises that many are not willing to make.

 

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