Illustrations have been a key part of human society for years now. In the age of Egyptians, they took of hieroglyphics, but, no matter their form, they’re used to make communication easier and more interesting.
More recently, illustrations have been making a comeback as they’re being increasingly used for commercial purposes across the world.
Why are illustrations important?
Illustrations afford storytellers to be truly expressive. With the advent of photography, illustrators made a shift towards art movements like impressionism and modernism to create a more stylized field. The field’s creativity and adaptability is precisely why many companies want people who can make many a Commercial Illustration for them, as images can be made to fit their brand’s visual style.
The diversity of illustration means that it can go beyond linguistic boundaries, to open minds and inspire people. That’s why it’s still around, even in the digital age.
Why are illustrations coming back?
Illustration is becoming a priority for storytellers, especially now when people are locked in their homes, leaving photography stymied. With people having trouble with getting close to their subject matters, it could very well lead to an increase in illustrations.
A lot of people travel with their mobile devices, taking pictures without a second thought. It might be time for people to consider what images we look at and share.
Illustrations for engaging with customers
Even before people were stuck at home due to the pandemic, retailers have been looking for ways to engage better with customers, to ensure that their brick and mortar stores remained as important as they were in the past, driven by the increasing popularity of online shopping.
Brick and mortar stores just can’t really be replicated by online shopping; the closeness, and personality of a visit to a brick and mortar store gives customers a memory of the day. However, people might remain cautious of going back to old behaviors without reassurance, which is why having a creative, valuable way to reach people is key for retailers.
Just as illustrations have moved from biblical representations to satirical imagery, it’s going to change again; they’re adaptable like that. While making a Commercial Illustration may never stop being in demand, but something might take the spotlight, and that’s important to take note of.