Every successful business today knows that customer reviews are key to their successful marketing initiative. Feedback from customers provides everything that other consumers want to know about the brand. This means that businesses need to design more relevant marketing campaigns that deliver the experience that the customer base can relate to.
According to surveys, 66% of consumers are more likely to purchase from a website with positive reviews. This is particularly true for potential customers who are unfamiliar with the brand. An initial judgment will likely be based on what other customers say about the brand. Since customer reviews provide users with a sense of security, it makes sense for a business to share the review on their website, social media page, and promotional emails.
When a customer feedback becomes one of the lead stories in social media, the business becomes more relevant and trustworthy. Customer reviews have become more effective than traditional advertising in terms of gaining consumer interest. For this reason, it is important for a business to make it relatively easy for customers to leave their reviews by having a share button on social media sites and product review pages where customers do not have to make extra efforts. This alone will be an incentive to customers to write about their personal experiences with the brand.
It is very likely that you have come across king kong marketing reviews while searching for digital marketing agencies. These online reviews are personal recommendations that can help you make a confident decision. Customers are sharing their personal experiences with the brand because they want their opinions to work for you.