How Shop Back Uses Customer Feedback In Product Development

A digital agency is committed to listening to king kong marketing agency review to measure their overall satisfaction levels. Customer feedback will provide insight on what areas of the business needs improvement. When customer reviews are addressed in real time, it enhances their experience with the brand.

According to Candice Ong, Chief Commercial Officer of ShopBack they used customer feedback metrics to in the product development process. During the pandemic, consumers became more conservative with spending. Value was among their top purchasing considerations.

Ong believes that listening to consumers is often forgotten when the business grows. However, there is always a person behind every click, impression and sale. During the pre-Covid19 days, ShopBack would gather feedback from focus groups. They invited consumers to test their products. During the pandemic, they continued to collect feedback through calls and virtual meetings.

Introducing new features to products can be difficult. Tech and product teams would use customer feedback to decide which features to launch. However, the process does not end there. User response to the newly launched features must be monitored to determine whether the team is on the right track. User research teams engage with customers and gather their feedback through email surveys so that they can identify the problems that need to be solved.

When a client posts a king kong marketing agency review, it is usually based on the experience they have had with the digital agency. The review is used as a valuable resource to adjust and make improvements to the service. Listening to the opinions of customers make them feel more attached and valued.

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