Web design has become more innovative now that mobile devices are taking over. In fact, the use of these devices have greatly increased in the last few years and last 2014, it has even surpassed the use of desktops. People now prefer to access the internet using mobile devices like smartphones and tablets.
But the problem is, websites do not always provide a great user experience for mobile users and this has led to the creation of mobile websites that can be considered impractical from a business perspective. This is why, new ways are being developed to adapt to these changes, particularly with mobile devices. Websites can now be optimized for mobile use thanks to responsive design.
During a meet-up with the people at www.perth-web-design.com.au, they had shared with us reasons why responsive design should be integrated into today’s websites.
One Website Use
Sometimes, businesses cope with mobile device popularity by creating a mobile website which is similar to the original but specifically meant for mobile users. This could sometimes lead with problems on search engines wherein you would have to inform them which website should be ranked. Responsive design will allow your website to make adjustments depending on the size of the screen of the device being used to access it. This would ultimately eliminate the need for two separate websites.
SEO Prefers Responsive Design
When it comes to search engine optimization; search engines like Google are known to favor responsive design more than mobile sites. This is because mobile sites would need to use a separate URL. When you create mobile sites, you would have to use rel canonical tags so that Google would know which page of the site they can account in the rankings.
Responsive Design is Great for User Experience
Responsive design will help users get great surfing experience because they would be able to easily navigate through the website and also find items much quicker. This is important because when users have a positive experience, they would more likely stay in your website for a longer period of time whereas bad experience would prompt them to leave immediately.