When it comes to managing a business, the logistics have to be considered strategically for a successful result. It is more than managing the inventory and the business’ transportation but it also covers the most important factor to succeed which is the location of the markets or where the supplies are coming from. This is where you will need the expertise of a transportation logistics specialist in order to make sure everything will run smoothly.
As of the moment, logistics is responsible for 13 per cent of the Gross Domestic Product of India. It is proving to be a vital in pushing the era of Digital India forward. In the next few years, the fine line that separates offline retailers with e-commerce will disappear. These two categories will no longer be viewed as great competitors but they will fuse together in order to create a hybrid which will dominate the market.
This is why it is important to expand the logistics operation of a business if merely for the fact that the market is quite large. The first thing business owners have to know when scaling their logistics up is that it is necessary for survival. The marketplace is a very competitive space that it is expected for many imitators to go for the very market they think is more profitable. India is no stranger to businesses that have tried but failed despite the millions of funding simply because they fail to answer the issues plaguing the logistics side.
When you think customer experience, logistics might not be on top of the list. This is where the major problem lies because this is actually what makes or breaks a business. More importantly so for companies regardless if e-commerce or retail that are stocking the same brands over and over again and the lineup of products remain unchanged.
The biggest players in India with transportation logistics specialist are now reaping the rewards because they have withstood the battle. Their logistical competencies were not sudden but it was an incremental improvement coupled with revamps which are done regularly. They keep learning from their competition overseas which keeps them at their toes all the time.