Toluna’s COVID-19 Barometer was recently published, and it showed information that people invested in online retail, advertisements, and king kong marketing reviews would like to hear.
The report notes that the COVID-19 pandemic has tilted the market more towards online shopping, with online shopping and digital streaming seeing boosts across the AU. However, physical stores still have a niche, as the data shows that Aussies prefer getting key personal items from brick and mortar shops by themselves.
46% of the respondents in the report noted they want to get personal care and toiletries from physical stores, 57% preferred in-store grocery shopping, 39% preferred getting their clothes themselves, and 32% stated that they prefer to acquire tech items in-store.
In contrast, only 11% of respondents stated that they prefer getting toiletries and personal care items online, while only 15% of the respondents stated that they prefer getting tech items by purchasing these items online.
Toluna A/NZ Business Director Stephen Walker states that Aussies have been forced to change how they handle financials and shop thanks to COVID, which is why data is more important now than ever. They noted that while the increase in online shopping is good for people invested in king kong marketing reviews and the like, it’s good that retailers and physical stores still have their place.
A/NZ stated that it’s encouraging that people are going for in-store shopping when it’s safe, even as they expect the changes in customer habits caused by COVID-19 to stick around even when the pandemic is finally put to rest for good.