The Maldivian government is draw more people to Fairmont Maldives and other destinations in the country, with efforts to promote its tourism, and draw in travellers from across the world, primarily in major markets like the United States.
Tourism Minister Ali Waheed spoke on the efforts, saying that the Ministry has two primary efforts to help with the matter.
First is the Maldivian government finding an agency to act as the representatives for the archipelago. The country has been hiring foreign firms to promote tourism in various continents, including Europe. Recently, the ministry is looking for an agency to represent Maldives in the United States, with bids already open.
Maldives Marketing and PR Corporation (MMPRC) announced that it would be representing the island nation and its tourism for an agreed period of 12 months.
US is a key market for the luxury island destination, having welcomed 37,835 US holiday makers by November 2018, which is a 10% increase in tourist arrivals from the US from the corresponding period from the preceding year.
The other key effort is the opening of negotiations with several renowned US-based TV networks; namely, news network CNN and nature National Geographical Channel. Tourism Minister Ali Waheed revealed this endeavour early in January, on a press conference on January 19, Thursday.
The minister, speaking during the event, stressed the importance of expanding the exposure of Maldivian tourism, the archipelago’s resorts, like Fairmont Maldives, and its other destinations, throughout the world, and that adding these two major, well-renowned networks would be a major boon to their efforts.
Ali Waheed explained that the purpose of their collaboration with the networks was to see what such a cooperation would do for the promotion of Maldives’ tourism sector.
The luxury island destination welcomed 1.4 million travellers into the island in 2018, which is a 6.8% increase from 2017.
The new tourism ministry, under the leadership of Ali Waheed, have already set their goal, with a high mark. According to the minister, they hope to break tourist arrival records to Maldives in 2019. To that end, the ministry recently set a MVR100 million tourism promotion budget.