Illustration Is More Important Than Ever, And Here Are A Few Reasons Why

Illustrations have been a key part of human society for years now. In the age of Egyptians, they took of hieroglyphics, but, no matter their form, they’re used to make communication easier and more interesting.

More recently, illustrations have been making a comeback as they’re being increasingly used for commercial purposes across the world.

Why are illustrations important?

Illustrations afford storytellers to be truly expressive. With the advent of photography, illustrators made a shift towards art movements like impressionism and modernism to create a more stylized field. The field’s creativity and adaptability is precisely why many companies want people who can make many a Commercial Illustration for them, as images can be made to fit their brand’s visual style.

The diversity of illustration means that it can go beyond linguistic boundaries, to open minds and inspire people. That’s why it’s still around, even in the digital age.

Why are illustrations coming back?

Illustration is becoming a priority for storytellers, especially now when people are locked in their homes, leaving photography stymied. With people having trouble with getting close to their subject matters, it could very well lead to an increase in illustrations.

A lot of people travel with their mobile devices, taking pictures without a second thought. It might be time for people to consider what images we look at and share.

Illustrations for engaging with customers

Even before people were stuck at home due to the pandemic, retailers have been looking for ways to engage better with customers, to ensure that their brick and mortar stores remained as important as they were in the past, driven by the increasing popularity of online shopping.

Brick and mortar stores just can’t really be replicated by online shopping; the closeness, and personality of a visit to a brick and mortar store gives customers a memory of the day. However, people might remain cautious of going back to old behaviors without reassurance, which is why having a creative, valuable way to reach people is key for retailers.

Moving forward

Just as illustrations have moved from biblical representations to satirical imagery, it’s going to change again; they’re adaptable like that. While making a Commercial Illustration may never stop being in demand, but something might take the spotlight, and that’s important to take note of.

 

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Survey Reveals That Texans Are More Likely To Post A Negative Review

Unsolicited organic reviews are willingly written by customers based on their personal experience with a brand. For example, king kong marketing reviews are posted by clients of a digital agency after a great and satisfactory service.

According to the results of a survey made by Real Business Savings, Texans won’t hesitate to share their unfavourable experience with a business. They are more likely to leave a negative review than other Americans.

The national average of negative reviews for a poor product or sub-par service is 31% vs. 36% in Texas. Meanwhile, 42% of Floridians are more likely to leave a negative review while only 15% of Delaware residents will do the same.

However, businesses believe that their competitors may be posting fake reviews to make them look bad. To handle negative reviews, businesses respond promptly to reviews posted in Yelp or Trip Advisor. When businesses react to comments, it makes a big difference in continuing positive public relations.

Business owners in Texas are prepared to fight to defend their reputation. 22% are willing to sue for defamation if the negative review is inaccurate and damages the business. Meanwhile, 93% do not want to engage in an online battle over a negative review. They prefer to investigate the situation that caused the complaint and rectify the situation, if possible.

When businesses interact with customers online, they enhance online presence. Since consumers are reliant on reviews like king kong marketing reviews, it is only fair to ensure that the comments are fair and will be beneficial to other consumers.

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Australia’s A Different Place For Brands, Report Says

COVID-19 has hit the global economy and community hard, with industries, organizations, and individuals being forced to adapt. With things like marketing strategies, king kong marketing reviews and the like being noticeably different from what they were before the pandemic.

A report entitled Brand New Australia, from The Lab and Nature took a look at how Aussies’ outlooks have changed in the wake of COVID-19, with their data showing that around two-thirds of Aussies see the pandemic, the restrictions and changes that it brought to people’s lives, were the clean slate that was needed for a re-evaluation of people’s lifestyles. Meanwhile, about one-third stated that they feel that COVID-19 has changed what they really want out of life.

Nature Sydney Managing Director James Jayesuria says that the research is a clear sign that a lot of Aussies see COVID-19 as a chance for change, contrasting a fair number of people who believes that things need to go back to ‘normal’.

Jayesuria says that more than half of their respondents expressed fears about their futures, while more than a third saw opportunities arising from the crisis.

The Brand New Australia report is based on qualitative and quantitative national research of Aussies, with a sample size of 6,000 people aged 18 and over.

For those interested in king kong marketing reviews and the like, the report also noted that five new consumer groups have emerged from the COVID-19 world, which they labelled as such:

  • Safety seekers, representing 26% of Aussies, are the people that worry about their future, and harbour fears that they or someone they’re close with will get COVID-19.
  • Strugglers, accounting for 18%, are similar, but their concerns are more about financials.
  • Simplifiers, who account for 20%, want to live simpler lives and had their outlook on life changed.
  • Opportunists, also accounting for 20%, are people who see the COVID-19 pandemic as a chance to re-evaluate how they live their lives.
  • Returners, who account for 16% of respondents, are the ones that are least worried about the future and simply want things to return to the way they were.

Lab Co-Founder and CEO Neale Cotton says that COVID-19 has changed a lot of people’s loves, but how people react and how they now see the future isn’t uniform. They note that, in this time and climate, it’s more important than ever for brands to communicate.

 

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How The Pandemic Affected Freight Trends

When national average rates for van, refrigerated and flatbed trucking entered August, they were near the high marks for the year. This was the result of Covid19 pandemic that has disrupted the global supply chain. It pushed more freight to the spot market at a time when demand for truckload capacities often decline.

At least 8.6% more loads were posted by shippers and freight forwarders for the week ending August 2 while the number of truck posts went down by 8%. Load-to-truck ratios have increased in all the 3 equipment types week over week. Van ratio was at 5.2 after the average 4.4 in July. Average reefer ratio was 9.0 last week which was the highest point in the last 2 years. Flatbed ratio was well ahead of last year at 30.6. Load-to-truck ratios measure the number of loads available against the number of trucks available on the DAT One load board network. DAT Solutions operates the trucking industry’s largest load board network.

In July, national average spot rates for vans was $2.04 per mile which is 24 cents more than the rate in June. For flatbed, the national average spot rate for July was $2.20 per mile which is 13 cents more than that of June rates. For reefers, it was $2.30 per mile which was 15 cents more than June rates. Last month, the average spot van rate was 10.6 higher than July 2019. Rates were also higher for reefers and vans as the industry entered August.

The coronavirus pandemic has significantly affected the demand for certain types of produce. Higher volumes of citrus fruits and leafy greens resulted to a tighter capacity in Southern California particularly Salinas Valley. Volumes of produce on their entire state were up but there is still uncertainty due to the struggling restaurant and food service industry.

A trend to be watched is the surge of imports for home improvement and other stay-at-home products. Building materials, oversized construction equipment and manufacturing components have to be transported through flatbed trucking that can be loaded quickly through forklifts. Loads are secured by using flat webbing straps that are tightened by a ratchet.

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Dubai Develops Comprehensive, Updated And Unified Base Map

Most large-scale illustrated maps are created using several satellite imagery and mapping resources. The 2D maps service starts with a high-quality site plan to fully illustrate a 2D map. The site plan includes key pieces of information and photographs or renderings of buildings that will be included in the map.

Meanwhile, an agreement was signed between RTA and Dubai Municipality for the development of a comprehensive, unified and updated base map of Dubai. The detailed replica of Dubai will include details of its landmark in 2D and 3D. The map will help Dubai in planning and developing the emirate.

The comprehensive geospatial data and maps of “Dubai Here” will include all its assets, landmarks and facilities from the master plans to the interior details of buildings. Also covered are landmarks like roads, trees, bridges, green spaces, utility lines and residential units. The geospatial map of the emirate can be accessed through the electronic system that was launched by Dubai’s Municipality’s Geographic Information Systems (GIS) Centre.

“Dubai Here” can be easily accessed on the web browser or smart device. Maps will be displayed from a comprehensive geospatial database where all parties are allowed to contribute to or update. There is access to details of housing units, service units and network including information on economic activities, the environment, population and heath.

According to Dawoud Al Hajri, director general of Dubai Municipality, geospatial data and maps are important tools that can be used for decision-making. “GeoDubai” was also launched by the GIS Centre to provide access to the comprehensive and unified base map.

In order to have a map that can be used as an effective tool for planning, designing and managing development projects, the Roads and Transport Authority (RTA) also signed an agreement with Dubai Municipality for the development of a unified, updated and comprehensive base map of Dubai.

Before 2D maps service can create an illustrated 2D map of a certain place, the client must provide a long-term plan or estimate of their graphic needs including preferred layers, colors and groups. The design and format of the end product will depend on the materials that have been provided by client.

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