Latest SEO Trends In 2020

As the growth of businesses emerges every day, the competition for the attention of readers only becomes stronger. This is a proof that being consistent on the top of the newest SEO trends is a way to meet the requirements of search engines for website ranking.

Each year, the search algorithms of Google have numerous changes. Even the most minor changes have an impact on search ranking. To keep up in the industry, here are a few of the SEO trends that you should expect in 2020.

 

  • Voice Search – People discover more of what they can do with a mobile device and a good internet connection. One of the latest hypes of today is the voice search where users can search how they speak. In 2017 alone, there had been 33 million voice search questions. Example: “Google, can you look for an Indian restaurant near me?” According to the data from March 2019, voice searches comprise 20% of mobile queries. The more popular voice search becomes, the more people type search queries in the same manner they speak.

 

  • Featured Snippets – When you search on google, you will be provided with a short answer or a summary. This is called the featured snippets. These are displayed at the beginning of the SERP result and are found above organic ads. For a few years with featured snippets, search engine result page of Google has given significant changes. This is being seen as a helpful trend among many businesses, such as King Kong SEO that has gathered numerous clients.

 

  • More Marketers – One of the strategies that many businesses use to extend their marketing is to spend on influencers. This is common especially in companies that are for fashion, beauty, lifestyle, and the like. When you go online, you will always see ads from one page to another. This is because website creators, such as King Kong SEO, know that online users will click ads that have great influencers. These are also good sources of information when people look for reviews of a particular product. People are more likely to read and rely on reviews that come from a good influencer.

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Risks Faced By Employees Who Post Anonymous Bad Reviews

The employees of a digital agency had a different idea to advertise the company’s brand. They posted King Kong advertising review in review sites to inform potential applicants of the reasonable benefits they receive including the support of the management. Aside from encouraging potential applicants, the digital agency generates awareness for the brand.

When a customer wants to complain about a salty risotto, he shares the grievance through Yelp. If job seeker wants to obtain information about a company’s management practices, morale and salary ranges, he goes to Glassdoor.

Popular online job sites were launched to allow current and former employees to anonymously share their work experiences about work life balance, office snacks and why they left the company. However, there are instances when the anonymous review of an employer is considered personally objectionable and legally actionable.

HuffPost asked legal experts about the risks faced by an employee when posting anonymously about the employer including constitutional protections available. According to Aaron Mackey, staff attorney of Electronic Frontier Foundation, an employer can be upset by bad reviews from former employees that he becomes seriously motivated to initiate litigation. EFF filed briefs involving Glassdoor to unmask anonymous users.

Many employers have started legal action to send a message to employees that they will not tolerate anonymous bad reviews. The way that an employee tells a story about his workplace experience spells the difference on whether he can be sued successfully. In defamation claims, courts will determine whether the opinion can be proven as true or false. One of the key elements that establish defamation is a false statement of fact.

If an employee posts a review that a CEO used illegal drugs during a work party, it cannot be characterized as an opinion. It more likely to be considered an opinion if the review says that “It seems that that there is a lot of drug use in the company.”

Honest anonymous reviews are very valuable to an employer. For example King Kong advertising review includes truthful statements about the workplace and the management. Job seekers read reviews before they decide because it gives them an idea of a potential employer.

 

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How To Alleviate The Discomfort Caused By Dental Braces

It has become relatively common for many adults to visit the Harrisburg orthodontist because they want their teeth straightened. It is very likely that the dental issue was already apparent during childhood but due to unavoidable circumstances, the child was not able to get braces. Thanks to technology; there are now braces for adults that are less noticeable than the metal braces used years ago.

According to Harvard University Health, braces are used in orthodontics to put constant pressure on the teeth. The root simultaneously puts pressure against the underlying alveolar bone so that a portion of the bone that is next to the root will be forced to dissolve. This will allow the tooth to incrementally move into the desired position. After a tooth has migrated, new bone will replace the spot that the tooth vacated.

Initially, patients that were fitted with braces experience discomfort and soreness. The brackets and wires of the braces may rub on the gums or irritate other parts of the mouth. To check for comfort, use the finger or tongue to check the areas that are poking the cheeks and rubbing on the gums. Make sure to tell the orthodontist so wires can be clipped very short.

The mouth will gradually get used to the braces and the patient will no longer experience sore spots. Investing in orthodontic wax can cover the brackets and wires to lessen discomfort and irritation. Orthodontic wax is a soft and harmless gum protector that can be used by both children and adults. If the wire or bracket breaks or becomes dislodged, orthodontic wax can be applied on the gums while waiting for the next appointment with the orthodontist.

The Harrisburg orthodontist may prescribe over-the-counter pain relief products that can alleviate soreness until the mouth adjusts to the braces. The orthodontist is also likely to suggest eating soft foods like smoothies, soups, stew, mashed potato and yogurt that won’t get caught on the braces. Eating certain foods can make the patient more uncomfortable with the braces.

Proper dental hygiene is very important because braces can create crevices and spots where bacteria can thrive. Keeping the teeth clean through regular brushing and flossing will prevent painful cavities.

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Enormous Potential For Construction Debris To Be Reused

When the home is being renovated, it is typical for debris to pile up in the backyard or the garage. The solution is junk removal through companies like Earthwise Hauling that will properly handle the construction debris including recycling.

When construction debris is not properly handled, and disposed of, it ends up in landfills as municipal solid waste overwhelming the municipal sanitation system.  If disposed properly, construction debris has enormous potential for reuse. Once taken to the proper destination and processed correctly, construction debris can be recycled to replace those extracted from deposits to build new building components comparable to traditional materials.

Recycling is the process of using discarded materials so that they can be reintroduced to the production cycle. Recycling reduces consumption of raw materials, decreases the total amount of waste and creates employment for thousands of people. However, for recycling to be successful, it has to start with an efficient separation and collection system.

One of the most common materials that are recycled is steel that is composed of iron ore and coal. Steel can be endlessly transformed into new materials without any loss in quality. When steel is recycled, it reduces the consumption of electricity by 80% with lower environmental impact. It also minimizes the need to extract steel from raw materials.

Concrete is construction waste that can be recycled and reused to reduce construction costs. A special crusher is used to recycle hardened concrete and produce concrete aggregate. Tests show that concrete aggregate can create structural elements from 30 up to 40MPa through the use right technology.

The use of reclaimed wood is becoming popular as raw material for the panel industry. As long as wood is kept properly, it can be used in large structural parts or as slats in the manufacture of crates, pallets and supports for various purposes.

Working with Earthwise Hauling to remove your construction debris has its benefits. First of all, you do not have to do the heavy lifting. You are saved from the task of sorting what materials should go to every dumpster. You do not have to get a permit to park a dumpster in the vicinity of a job site.

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Fake Online Reviews Are A Problem For Australia

Aussies like to browse the internet. They also like to look at online reviews to see which companies and brands they can trust. However, the ACCC has warned that, unlike all those King Kong agency reviews, not all reviews on the internet might be reliable.

According to Australia’s competition watchdog, there have been a lot of complaints fake negative online reviews. One particular case that the Council of Small Business dealing with a union that was trying to hurt a business.

CEO Peter Strong says that these things do happen, that people do target businesses over ideology or personality, regardless of how good that business actually is, and that’s what’s got them concerned.

Fake online reviews can be extremely problematic for the businesses that have to deal with them. One such unlucky business owner was Michael Napoli, who runs a hairdressing salon. He says that online reviews can be hard, as people put a lot of stock in King Kong agency reviews and the like; no online reviews means people just ignore you.

The problem, Napoli notes, is that you don’t know if the customer’s actually been to the business, or if it’s just a competitor looking for an underhanded advantage. And, he notes, getting rid of them is impossible.

Complaints can be filed to the ACCC, who can investigate and issue penalties of up to greater than $1mn, but that’s all they’re capable of, as it stands. Negative reviews can’t be removed by the ACCC or the government, regardless of how much damage they’re doing to undeserving businesses and their owners.

The Council of Small Business Organisations of Australia (COSBOA), is working with the ACCC to give businesses more tools to deal with fake online reviews.

A report published on the ACCC Digital Platforms Inquiry stated recommendations from the organization saying that an ombudsman should be able to investigate fake reviews, take down content whenever deemed appropriate, and be able to mandate compensation.

The Prime Minister asked AU Minister for Communications Paul Fletcher how the Government would respond to the recommendations, and stated that they’ll be looking at them, with a formal response set to come before the end of 2019.

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