Disney Parks is currently having its biggest expansion in history of the theme park. They are making a whole new area which will be designated for the Star Wars theme. The new area is called Star Wars: Galaxy’s Edge. The most surprising fact about the latest theme park is that visitors will not be able to buy branded merchandise from Star Wars.
The most recent event held at the Hollywood Studios of Disney is the Galactic Nights and Chris Beatty, the executive creative producer of Walt Disney Imagineering, gave a speech during the event. He said that they wanted people to have an authentic experience while visiting the universe of Star Wars. They will be selling merchandise inside the area but there will be no products with the Star Wars brand.
Beatty added that they went to a research trip and they have discussed with their businesses, merchandise team as well as food team. They talked about making the theme park expansion as authentic as possible. They wanted to sell products that are unique and different. These products should seem like people went to another planet to buy.
Chris Beatty gave an example of one of the characters that will be found in the marketplace which is in Batuu, the planet. The planet will be where the location of the events to happen at the Star Wars: Galaxy’s Edge. There will be an alien race known as the Toydarians who are responsible in making toys. The merchandise people will see at the shop will be the sort that the Toydarians will build. In short, there is not Star Wars merchandise available from the Toydarians.
For fans who really want to have Star Wars merchandise, they can visit other places inside the Hollywood Studios of Disney. During the Galactic Nights event, Star Wars t-shirts were available for purchase. For those visiting the Star Tours, branded merchandise can be found at the gift shop connected to it. There are other places where the merchandise can be purchased but Galaxy’s Edge will retain their goal in providing an immersive experience for their guests.