Based on the recent hotel market update, the number of tourists arriving in Phuket has grown by 8 per cent year-on-year but the gains are the lowest recorded since 2015. For the first half of last year, arrivals have increased by 17 per cent compared to the first half of 2017. The second half of 2018 was not so good though after the unfortunate accident that occurred with the Phoenix tour boat. The momentum was affected business including 호텔 푸켓 felt the 4 per cent decline.
Bill Barnett, tourism and hospitality consultancy’s managing director, said that the early gains recorded in the first half of last year was wiped away by the decline recorded between August and October of the same year. The silver lining is that despite the negative headlines that were affecting the tourism industry of the island, they were able to recover for the last two months of 2018. By the time the year is about to end, the situation is almost back to normal.
Jesper Palmqvist of STR, a hospitality intelligence firm, said that when it comes to the long-term trend, the pressure in Phuket’s tourism might last until the second half of 2019. This is due to the growing competition in the region for Chinese tourists. The performance will also spread out in many hotels which will result to a tighter market compared to the last few years.
According to Mr. Barnett, there are five major trends that might have an impact on the tourism of the island in the long term. First is the pressure that is demanded from hotels. The fact is that there are hotels that are performing well while others are left behind. A number of things need to be given attention by hotel owners if they want to succeed such as the management, their branding and the location.
Second, Thailand is not the only country in the region that is luring Chinese tourist. Other countries are tapping into this as well which is why Thailand needs to do better. Third, the volatility of the hotel market is felt by 호텔 푸켓 because their rates are affected in the process.