Microsoft States Support For AU’s Plan To Make Digital Platforms Like Google Pay For News

Australia’s plans to make major digital platforms operating in the country pay for news received support from an unlikely place recently, with Microsoft expressing support for the government’s plans.

Of course, the company has something to gain from this, as the AU gov’t’s plans would likely lead to a bigger market share for Microsoft and Bing. A Google executive stated during a Senate hearing in January 2021 that if the Australian government moves forward with the planned legislation that would make tech giants pay for news, then Google would likely pull out its search engine in the country.

Microsoft President Brad Smith stated that they support the proposed News Media Bargaining Code, which he and Microsoft Chief Executive Satya Nadella expressed to Australian Prime Minister Morrison and Australian Communications Minister Paul Fletcher.

On PM Morrison’s end, he confirmed word that he had spoken to Microsoft’s executives about the possibility of Google being replaced by Bing should Google make good on their threat.

Smith stated that should Bing replace Google, small Australian businesses will be able to transfer their ads to Bing without dealing with too many transfer costs, if any. They stated that they believe that the proposed News Media Bargaining Code would lead to a more even playing field in the digital ecosystem, for customers, businesses, and the country in general.

Though Bing is Australia’s 2nd most used search engine, most king kong marketing reviews are calibrated for Google. This is due to the fact that Google accounts for the vast majority of market share in the country, reportedly around 95%.

 

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Google Confirms The Updates To Core Algorithm

With how big Google is, it’s no surprise that people who pay attention to many a King Kong SEO agency review keep their eyes peeled for announcements from the tech giant. So on December 3, 2020, when Google announced that they’re rolling out a core algorithm update, a lot of people took notice.

Google made the announcement via a blog post on their Google Search Liasion Twitter account. The announcement stated that people working on their King Kong SEO agency review don’t have to worry too much, as their guidance regarding these updates are the same as in the past.

Notably, this is Google’s third core algorithm for 2020, though the December update came much later from the last update, compared to the average time for these updates. The last core update from Google rolled out on what is known as “Star Wars Day”; the 4th of May.

There aren’t any details on why this core update took so long, though some are attributing it to the COVID-19 pandemic. The core update is still ongoing, and the results will take a few weeks to be felt.

The SEO community took notice of the announcement, with a lot of anxiety and panic surrounding the news. Several tweets replying to Google’s announcement show that people are afraid of what this core update will do to their SEO rankings.

It’s up on the air what will happen to sites, but what’s certain is that the Google December 2020 core update will shake things up online, as broad core updates are designed specifically for noticeable changes for search results across the world.

 

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How To Encourage Customers To Leave A Feedback

Integrating customer feedback like King Kong marketing review is very critical for a digital agency. A digital agency can determine from reviews what its customers feel about the service, whether they were satisfied by the marketing strategies used or if they have any concerns that have to be addressed the soonest possible time.

There are many tools that can be used to encourage customer feedback but the most common is surveys. Designing surveys is a combination of science and art. Since there has been a steady decline in customers who are willing to answer surveys, it must be simple and measurable.

The customer’s decision to agree to a survey can be influenced if the estimated time is mentioned. For example, if the survey is rather short, the customer can be informed that it will take not more than 2 minutes. Don’t ask too many questions because customers will avoid the survey altogether.

In order to eliminate any customer bias in their feedback, the survey must be anonymous. The questions must be in a neutral tone so that the customer will have a choice. Customers must not be forced to leave feedback; otherwise, they will only answer the questions for the sake of compliance. If the questions are effective, they can capture customer feedback easily.

Customer feedback through King Kong marketing review is very critical to a digital agency’s reputation. Online competition in the digital industry can be fierce so that the ability to stand out in a crowd and grab the attention of consumers is greatly dependent on customer reviews.

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Survey Reveals That Texans Are More Likely To Post A Negative Review

Unsolicited organic reviews are willingly written by customers based on their personal experience with a brand. For example, king kong marketing reviews are posted by clients of a digital agency after a great and satisfactory service.

According to the results of a survey made by Real Business Savings, Texans won’t hesitate to share their unfavourable experience with a business. They are more likely to leave a negative review than other Americans.

The national average of negative reviews for a poor product or sub-par service is 31% vs. 36% in Texas. Meanwhile, 42% of Floridians are more likely to leave a negative review while only 15% of Delaware residents will do the same.

However, businesses believe that their competitors may be posting fake reviews to make them look bad. To handle negative reviews, businesses respond promptly to reviews posted in Yelp or Trip Advisor. When businesses react to comments, it makes a big difference in continuing positive public relations.

Business owners in Texas are prepared to fight to defend their reputation. 22% are willing to sue for defamation if the negative review is inaccurate and damages the business. Meanwhile, 93% do not want to engage in an online battle over a negative review. They prefer to investigate the situation that caused the complaint and rectify the situation, if possible.

When businesses interact with customers online, they enhance online presence. Since consumers are reliant on reviews like king kong marketing reviews, it is only fair to ensure that the comments are fair and will be beneficial to other consumers.

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COVID Economy Changing How Aussies Do Online Shopping

Toluna’s COVID-19 Barometer was recently published, and it showed information that people invested in online retail, advertisements, and king kong marketing reviews would like to hear.

The report notes that the COVID-19 pandemic has tilted the market more towards online shopping, with online shopping and digital streaming seeing boosts across the AU. However, physical stores still have a niche, as the data shows that Aussies prefer getting key personal items from brick and mortar shops by themselves.

46% of the respondents in the report noted they want to get personal care and toiletries from physical stores, 57% preferred in-store grocery shopping, 39% preferred getting their clothes themselves, and 32% stated that they prefer to acquire tech items in-store.

In contrast, only 11% of respondents stated that they prefer getting toiletries and personal care items online, while only 15% of the respondents stated that they prefer getting tech items by purchasing these items online.

Toluna A/NZ Business Director Stephen Walker states that Aussies have been forced to change how they handle financials and shop thanks to COVID, which is why data is more important now than ever. They noted that while the increase in online shopping is good for people invested in king kong marketing reviews and the like, it’s good that retailers and physical stores still have their place.

A/NZ stated that it’s encouraging that people are going for in-store shopping when it’s safe, even as they expect the changes in customer habits caused by COVID-19 to stick around even when the pandemic is finally put to rest for good.

 

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