Australia’s A Different Place For Brands, Report Says

COVID-19 has hit the global economy and community hard, with industries, organizations, and individuals being forced to adapt. With things like marketing strategies, king kong marketing reviews and the like being noticeably different from what they were before the pandemic.

A report entitled Brand New Australia, from The Lab and Nature took a look at how Aussies’ outlooks have changed in the wake of COVID-19, with their data showing that around two-thirds of Aussies see the pandemic, the restrictions and changes that it brought to people’s lives, were the clean slate that was needed for a re-evaluation of people’s lifestyles. Meanwhile, about one-third stated that they feel that COVID-19 has changed what they really want out of life.

Nature Sydney Managing Director James Jayesuria says that the research is a clear sign that a lot of Aussies see COVID-19 as a chance for change, contrasting a fair number of people who believes that things need to go back to ‘normal’.

Jayesuria says that more than half of their respondents expressed fears about their futures, while more than a third saw opportunities arising from the crisis.

The Brand New Australia report is based on qualitative and quantitative national research of Aussies, with a sample size of 6,000 people aged 18 and over.

For those interested in king kong marketing reviews and the like, the report also noted that five new consumer groups have emerged from the COVID-19 world, which they labelled as such:

  • Safety seekers, representing 26% of Aussies, are the people that worry about their future, and harbour fears that they or someone they’re close with will get COVID-19.
  • Strugglers, accounting for 18%, are similar, but their concerns are more about financials.
  • Simplifiers, who account for 20%, want to live simpler lives and had their outlook on life changed.
  • Opportunists, also accounting for 20%, are people who see the COVID-19 pandemic as a chance to re-evaluate how they live their lives.
  • Returners, who account for 16% of respondents, are the ones that are least worried about the future and simply want things to return to the way they were.

Lab Co-Founder and CEO Neale Cotton says that COVID-19 has changed a lot of people’s loves, but how people react and how they now see the future isn’t uniform. They note that, in this time and climate, it’s more important than ever for brands to communicate.

 

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The Inequalities Of Online Job Hunting

The internet has allowed job seekers to access a wide range of job opportunities while organizations are allowed access to a much larger talent pool. Besides the job listings, job seekers can access valuable information from reviews like King Kong agency reviews from the employees’ direct personal experiences with the digital agency.

According to research studies, the internet has certainly affected the process of recruitment in the real world; however, access to information is not enjoyed by all people. Both public and private sectors use online tools to advertise job openings with the objective of recruiting quality talent. This has resulted into a profound division between low-skill and low-salary jobs and high-skill and high-salary jobs.

Researchers explain that lower-wage jobs are advertised in large job sites to provide the jobs with good visibility. This results into hundreds of thousands of applicants for different vacant positions. This system makes it more difficult for individual job seekers to find employment. HR professionals have to face the challenge of sorting through thousands of applications. Because of competition and the workload placed on HR, it is extremely unlikely for a job seeker to receive a feedback.

The situation is different for more influential and senior positions that require specific skills. There is a much smaller pool of potential candidates and recruiters describe it as finding purple squirrels. While these positions are also posted on big job sites, there is bias against those who actually apply for the jobs.

It is common for HR professionals to use LinkedIn to find and recruit purple squirrels that are presently employed and are not on the lookout for new careers. This system of hiring has resulted into a very shallow pool of potential candidates that can be considered. Those who are currently holding senior positions are more likely to be approached for vacant senior positions.

There are many job opportunities nowadays for job seekers. However, it should not prevent them from considering the potential employer and whether their needs can be provided well. One of the ways to make a confident employment decision is to read King Kong agency reviews where the digital agency’s employees share their opinions about their employer.

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Fake Online Reviews Are A Problem For Australia

Aussies like to browse the internet. They also like to look at online reviews to see which companies and brands they can trust. However, the ACCC has warned that, unlike all those King Kong agency reviews, not all reviews on the internet might be reliable.

According to Australia’s competition watchdog, there have been a lot of complaints fake negative online reviews. One particular case that the Council of Small Business dealing with a union that was trying to hurt a business.

CEO Peter Strong says that these things do happen, that people do target businesses over ideology or personality, regardless of how good that business actually is, and that’s what’s got them concerned.

Fake online reviews can be extremely problematic for the businesses that have to deal with them. One such unlucky business owner was Michael Napoli, who runs a hairdressing salon. He says that online reviews can be hard, as people put a lot of stock in King Kong agency reviews and the like; no online reviews means people just ignore you.

The problem, Napoli notes, is that you don’t know if the customer’s actually been to the business, or if it’s just a competitor looking for an underhanded advantage. And, he notes, getting rid of them is impossible.

Complaints can be filed to the ACCC, who can investigate and issue penalties of up to greater than $1mn, but that’s all they’re capable of, as it stands. Negative reviews can’t be removed by the ACCC or the government, regardless of how much damage they’re doing to undeserving businesses and their owners.

The Council of Small Business Organisations of Australia (COSBOA), is working with the ACCC to give businesses more tools to deal with fake online reviews.

A report published on the ACCC Digital Platforms Inquiry stated recommendations from the organization saying that an ombudsman should be able to investigate fake reviews, take down content whenever deemed appropriate, and be able to mandate compensation.

The Prime Minister asked AU Minister for Communications Paul Fletcher how the Government would respond to the recommendations, and stated that they’ll be looking at them, with a formal response set to come before the end of 2019.

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Most Job Seekers Are Looking For Work-Life Balance

The internet has significantly changed the traditional process of recruitment. Today, employers are being reviewed across a multitude of online platforms and job seekers are judging potential employers from the reviews and ratings. For example, the positive King Kong agency reviews from its employees are very interesting to job seekers who aim for career growth.

Individuals who are planning to work somewhere can look at professional networks because someone they know might be working in the company. The job seeker will have an idea on whether the company is supportive of work-life balance that he is trying to achieve. The quest for work-life balance is one of the reasons why people change their jobs but sometimes, they face a rude awakening when the employer does not keep his promises.

There are company review sites and “best places to work” but keep in mind that these sites do not actually provide an accurate picture of an employer. Employers today are quick on boasting about family-friendly benefits like remote work options and parental leaves but the fact is employers are not under any obligation to deliver the promises.

According to Alexandra Harwin, partner at Sanford Heisler Sharp in New York, laws do not require employers to accommodate parental responsibilities like they do with other concerns like religious holidays. Employment contracts usually specify certain hours or accommodations that protect employees but since most employees in the United States are at-will employees, they do not have the leverage to ask the employer for a contract.

Job seekers must not be too impulsive in making a decision based on review sites. It makes sense to talk to some people who have worked in the company before on whether the employer puts value on employee’s personal lives. The employee handbook can also be illuminating because it is where most of the basic policies can be found.

In your job search, King Kong agency reviews can make a big difference in achieving the career goals. The reviews are positive and very encouraging. Take those negative reviews with a grain of salt because they are usually coming from disgruntled and unhappy employees who want to air their grievances.

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How To Find A Financial Advice Online

Commuting from one location to another has become more difficult today due to an increase in traffic. One can get a better way for help by seeking financial advice online, where they can always resort to the Internet.  Here you’ll find many websites that can give you financial advice especially if you’re in the middle of a financial problem and need urgent decision.

When you seek financial advice online, trust that you’re dealing with reputed websites. You can ask the financial adviser about few questions, which they will gladly respond to what you need. Speaking with an online financial adviser may be helpful especially if you really need someone to talk to about your finances, and when there’s no one physically present to discuss it to.

The good thing about online access is that you can talk to a financial adviser in real time through instant messaging when you need urgent decisions. However, you also need to be extra careful as you may be endangering your finances on someone whom you really don’t know.

When you seek financial advice, you want to discuss about real estate, mortgages, loans, debts, insurance, taxes and investments. For real estate, your online financial adviser can recommend suitable real estate properties you can get from the market, making things easier for you.

If you want reputed financial advisers when seeking financial advice online, you can check out the Internet for information. See if they can provide free consultations before you decide on choosing them. You must be able to judge their responses and see if this is what you’re searching for. There are some sites that offer great solutions to your problems. If you find the response considerable, then why not communicate with them over the phone.

Online financial advices are found from leading domains in the world. They also offer educational services for their clients, apart from handling financial problems. In fact, they are best known for providing excellent financial advice to their customers over the years. And they have been in this business for such a long time. You can easily connect with them and have the experience to test the various solutions they provide online.

So, if you decide on a financial advice online, check their qualifications before you’re minted out of your time and money. Remember that such services are expensive; hence, you need to be extra careful when deciding.

 

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