Latest SEO Trends In 2020

As the growth of businesses emerges every day, the competition for the attention of readers only becomes stronger. This is a proof that being consistent on the top of the newest SEO trends is a way to meet the requirements of search engines for website ranking.

Each year, the search algorithms of Google have numerous changes. Even the most minor changes have an impact on search ranking. To keep up in the industry, here are a few of the SEO trends that you should expect in 2020.

 

  • Voice Search – People discover more of what they can do with a mobile device and a good internet connection. One of the latest hypes of today is the voice search where users can search how they speak. In 2017 alone, there had been 33 million voice search questions. Example: “Google, can you look for an Indian restaurant near me?” According to the data from March 2019, voice searches comprise 20% of mobile queries. The more popular voice search becomes, the more people type search queries in the same manner they speak.

 

  • Featured Snippets – When you search on google, you will be provided with a short answer or a summary. This is called the featured snippets. These are displayed at the beginning of the SERP result and are found above organic ads. For a few years with featured snippets, search engine result page of Google has given significant changes. This is being seen as a helpful trend among many businesses, such as King Kong SEO that has gathered numerous clients.

 

  • More Marketers – One of the strategies that many businesses use to extend their marketing is to spend on influencers. This is common especially in companies that are for fashion, beauty, lifestyle, and the like. When you go online, you will always see ads from one page to another. This is because website creators, such as King Kong SEO, know that online users will click ads that have great influencers. These are also good sources of information when people look for reviews of a particular product. People are more likely to read and rely on reviews that come from a good influencer.

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Risks Faced By Employees Who Post Anonymous Bad Reviews

The employees of a digital agency had a different idea to advertise the company’s brand. They posted King Kong advertising review in review sites to inform potential applicants of the reasonable benefits they receive including the support of the management. Aside from encouraging potential applicants, the digital agency generates awareness for the brand.

When a customer wants to complain about a salty risotto, he shares the grievance through Yelp. If job seeker wants to obtain information about a company’s management practices, morale and salary ranges, he goes to Glassdoor.

Popular online job sites were launched to allow current and former employees to anonymously share their work experiences about work life balance, office snacks and why they left the company. However, there are instances when the anonymous review of an employer is considered personally objectionable and legally actionable.

HuffPost asked legal experts about the risks faced by an employee when posting anonymously about the employer including constitutional protections available. According to Aaron Mackey, staff attorney of Electronic Frontier Foundation, an employer can be upset by bad reviews from former employees that he becomes seriously motivated to initiate litigation. EFF filed briefs involving Glassdoor to unmask anonymous users.

Many employers have started legal action to send a message to employees that they will not tolerate anonymous bad reviews. The way that an employee tells a story about his workplace experience spells the difference on whether he can be sued successfully. In defamation claims, courts will determine whether the opinion can be proven as true or false. One of the key elements that establish defamation is a false statement of fact.

If an employee posts a review that a CEO used illegal drugs during a work party, it cannot be characterized as an opinion. It more likely to be considered an opinion if the review says that “It seems that that there is a lot of drug use in the company.”

Honest anonymous reviews are very valuable to an employer. For example King Kong advertising review includes truthful statements about the workplace and the management. Job seekers read reviews before they decide because it gives them an idea of a potential employer.

 

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Online Ski Firm Hiring People To Take Skiing Lessons And Put Up Reviews

In the internet age, digital marketing and all of its King Kong SEO reviews and the like more important than ever, and, as a result, companies are looking for ways to get attention in a highly populated medium with their own gimmicks and promos.

SkiBro, an online ski lesson booking platform, is offering people a chance to learn how to ski and get paid to review. The company’s looking for skiers of all ages and skill levels to test and review their ski lesson programs, with a company spokesperson saying that they’re looking for any skier, whether they’re near professional or have never actually seen snow in their lives.

The company is looking for four reviewers, who can then choose their own ski less package. These four will then be assigned to one of four resorts chosen by SkiBro; Austria’s St. Anton, France’s Val d’Isere, Italy’s Cortina d’Ampezzo, and Switzerland’s Verbier.

The reviewers will take lessons and enjoy the resorts, receiving £600 weekly for reviews, on top of other benefits; travel amendments, lift passes, accommodation, as well as a weekly VIP spa package, amounting to a total of £3500.

Reviewers will be contracted to stay for at least a week, but can be extended to a month, max. On top of having to write reviews to take advantage of digital marketing, a la King Kong SEO reviews, they’ll also be required to post social media updates on their profiles detailing their progress, and make a vlog with the help of a provided videographer.

SkiBro CEO Kieran O’Keeffe stated that they’re curious about a lot of things. They wonder how much a first-time skier can improve in a week. Or if an expert skier will gain more than the cost of lessons. These questions, among others, are the kind of questions they want to answer and show to the world, O’Keeffe said.

SkiBro is taking applications, until Christmas Eve of 2019. Shortlisted prospects will be contacted on Jan 6, 2020. Anyone looking to apply need only send an essay, 200 words or less, to the company, explaining why they’re fit for the job, and complete the online application form.

 

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Four Features Of The Right Digital Compliance Solution

In the earlier days, all the contracts and financial exchanges relied on verbal promises. The increased number of transactions and the necessity of written contracts to protect your rights in the courts of law have necessitated written contracts and other supplementary evidences such as images and phone calls. To ensure that the businesses is run according to the rules and regulations, compliance is regularly monitored by regulators, auditors and courts. The written records and other audit trails such as images, phone calls etc. were inspected by courts and other regulators if any dispute or compliant against the business aroused.

Then came the digital revolution. With scores of digital transactions taking place every day, it became hard for the businesses to maintain a record of transactions on pen and paper. Most of the businesses benefitted from the lack of rules and regulations for digital transactions. This problem can be solved through effective use of digital compliance technology. This technology provides innovative solutions to record the data and replay it whenever necessary.

Here are some tips to ensure digital compliance in your business

  • Record Each Session

The first step to ensure digital compliance is to record every visitor to your website. You need not have an image or a video but record every session as data. There are many innovative tools that enable you to record every visitor to your website. While recording every session, you need to collect details such as the device used by the visitor, browser, the operating system and so on. This visitor data should be indexed in order to use it whenever the need arises. The data must be secured, encrypted and the access to the data must be controlled.

  • Monitor Each Session

Business organizations should be able to monitor each session and receive automatic alerts in case of any suspicious or unexpected activities take place. These activities vary from business to business. For example, you can red flag visitors who are going back and forth between different pages, which shows that they are confused or did not find the information they are looking for. In order to solve this issue, you can send a phone call, automated message or start a web chat.

  • Help Customers

Digital media gives business organizations, a chance to know what the customer is doing on their website in real-time. Monitoring all the sessions give you a chance to identify visitors, who are struggling and guide them.

  • Review

The need for review and investigation may arise from Government, Regulatory bodies, senior management, Compliance department or the Ombudsman. Recording and indexing all the data will help you to conduct review and investigation whenever it is demanded.

Business organizations need to engage right solutions to ensure digital compliance. The four necessary steps involved in the process are record each visitor’s session, monitor every session, help customers who are vulnerable and review the recorded whenever required.

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The Impact Of Block chain Technology In Website Design

There is a strong need for data protection online according to Cloud Cartel, a web designer firm. The government recognizes this need thus a law called General Data Protection Regulation has been passed. The main goal is to protect the user’s online data and information. With this, the website applications are demanded to become more secure, decentralized and encryption-enabled in order to become more secure for public usage. This is the upper hand possessed by block chain technology which is yet to be imposed on websites nowadays.

There are various ways that block chain could change website design and one of them is to create a higher standard in terms of incorruptibility as well as transparency. All the records of transactions in block chain are kept in a consensus therefore the content is checked once in every ten minutes. It is not easy to corrupt even a single data because doing so means they will have to override the whole network. It is also worth noting that there is a public record of each transaction that is ingrained in the network’s every node.

One might think that because block chain is an open network, it would be easy to penetrate but each block of data is actually protected by an encryption and a private key is required in order to touch the said data. This particular feature of block chain technology makes it perfect for instant messaging because it protects personal messages and access is only possible to the receiver as well as the sender. There is an encryption technology employed by Whats App but block chain technology will take it up a notch when it becomes available.

Lastly, block chain technology can help remove the current problems encountered because of privacy as well as downtime issues. While cloud storage is now employed in website design and utilized by firms like Cloud Cartel, it is best to have a cloud storage that is not only decentralized but also has an encryption from one end to another. This will eliminate concerns such as downtime and even invasion of privacy from both the developers and the website users.

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