The Power Of Unbiased And Authentic Customer Reviews

The best story about a business is the one narrated by a customer based on his personal experience with the product or service. This is the story that consumers search for before making a purchase. When marketing the brand on different channels, it makes sense to include the story that was expressed by the customer in his own words.

Most marketers will share the reviews from the real-life experience of customers to the homepage, blogs, social media accounts, etc. to show people how customers perceive the product or service. The positive review written by a satisfied customer online particularly on social media platforms is the social proof of the business’s efficiency and credibility.

Good reviews tend to increase traffic to the site. Consumers who have read the unbiased review will naturally be curious about the brand and want to seek more information from the website. Unedited reviews can be highlighted on the homepage to gain the attention of consumers.

The review will become more credible and authentic if the name and photo of the customer are published. However, it is suggested to ask permission from the customer first. An entire page can also be created to publish customer testimonials or a series of good reviews to attract the attention of potential customers.

A digital marketing agency makes the process of writing a king kong marketing review relatively simple and easy. They do not want their clients to be burdened by review forms. They want their clients to know that their opinions are valued and want to provide them with the best experience possible.

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Things To Look At When Sniffing Out Fake Reviews

Online reviews are powerful for digital marketing. Of course, this means that fake reviews have also popped up to manipulate the market.

If you’re looking to avoid being misled by fake reviews, here are a few things to watch out for.

Lots of verbs, “I”s and “me”s

Research from the Cornell University did some digging on fake reviews.

They note that fake reviews are more likely to use “I” and “me” because people tend to use personal pronouns to come across as credible when they’re lying. They’re also more prone to using verbs than nouns.

Scene-setting

The same study noted that scene-setting is also a red flag for fake reviews.

Honest reviews are more prone to using concrete terms that actually relate to the products, services, or locations being reviewed. Fake reviews, however, opt for setting the scene instead, using more vague and subjective terms.

Generic names and/or profiles without pictures

One of the most common ways that fake reviews are made is from offshore companies that put bulk reviews out, as noted by several market firms.

Look for generic names like John or Jane Smith, obviously fake names, and/or not have a profile picture.

Look at the timing

A spike in reviews during a short time frame, as this is a sign of targeted campaigns for adding artificial reviews, though take note of exceptions.

Product launches, major holidays (especially Christmas), and the like, tend to be high seasons for reviews.

Look at the spelling and grammar

One of the best ways to spot a fake review is to look at how it’s worded.

Fake reviews tend to be outsourced to content farms, so they tend to not sound like how actual people write reviews. People who actually write reviews tend to have good, but not perfect, English, so poor and overly perfect grammar is a red flag. Look at the phrasing too; pay attention to how people phrase their opinion. A real king kong agency review is helpful and informative, but not mechanical.

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Microsoft States Support For AU’s Plan To Make Digital Platforms Like Google Pay For News

Australia’s plans to make major digital platforms operating in the country pay for news received support from an unlikely place recently, with Microsoft expressing support for the government’s plans.

Of course, the company has something to gain from this, as the AU gov’t’s plans would likely lead to a bigger market share for Microsoft and Bing. A Google executive stated during a Senate hearing in January 2021 that if the Australian government moves forward with the planned legislation that would make tech giants pay for news, then Google would likely pull out its search engine in the country.

Microsoft President Brad Smith stated that they support the proposed News Media Bargaining Code, which he and Microsoft Chief Executive Satya Nadella expressed to Australian Prime Minister Morrison and Australian Communications Minister Paul Fletcher.

On PM Morrison’s end, he confirmed word that he had spoken to Microsoft’s executives about the possibility of Google being replaced by Bing should Google make good on their threat.

Smith stated that should Bing replace Google, small Australian businesses will be able to transfer their ads to Bing without dealing with too many transfer costs, if any. They stated that they believe that the proposed News Media Bargaining Code would lead to a more even playing field in the digital ecosystem, for customers, businesses, and the country in general.

Though Bing is Australia’s 2nd most used search engine, most king kong marketing reviews are calibrated for Google. This is due to the fact that Google accounts for the vast majority of market share in the country, reportedly around 95%.

 

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Google Confirms The Updates To Core Algorithm

With how big Google is, it’s no surprise that people who pay attention to many a King Kong SEO agency review keep their eyes peeled for announcements from the tech giant. So on December 3, 2020, when Google announced that they’re rolling out a core algorithm update, a lot of people took notice.

Google made the announcement via a blog post on their Google Search Liasion Twitter account. The announcement stated that people working on their King Kong SEO agency review don’t have to worry too much, as their guidance regarding these updates are the same as in the past.

Notably, this is Google’s third core algorithm for 2020, though the December update came much later from the last update, compared to the average time for these updates. The last core update from Google rolled out on what is known as “Star Wars Day”; the 4th of May.

There aren’t any details on why this core update took so long, though some are attributing it to the COVID-19 pandemic. The core update is still ongoing, and the results will take a few weeks to be felt.

The SEO community took notice of the announcement, with a lot of anxiety and panic surrounding the news. Several tweets replying to Google’s announcement show that people are afraid of what this core update will do to their SEO rankings.

It’s up on the air what will happen to sites, but what’s certain is that the Google December 2020 core update will shake things up online, as broad core updates are designed specifically for noticeable changes for search results across the world.

 

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Survey Reveals That Texans Are More Likely To Post A Negative Review

Unsolicited organic reviews are willingly written by customers based on their personal experience with a brand. For example, king kong marketing reviews are posted by clients of a digital agency after a great and satisfactory service.

According to the results of a survey made by Real Business Savings, Texans won’t hesitate to share their unfavourable experience with a business. They are more likely to leave a negative review than other Americans.

The national average of negative reviews for a poor product or sub-par service is 31% vs. 36% in Texas. Meanwhile, 42% of Floridians are more likely to leave a negative review while only 15% of Delaware residents will do the same.

However, businesses believe that their competitors may be posting fake reviews to make them look bad. To handle negative reviews, businesses respond promptly to reviews posted in Yelp or Trip Advisor. When businesses react to comments, it makes a big difference in continuing positive public relations.

Business owners in Texas are prepared to fight to defend their reputation. 22% are willing to sue for defamation if the negative review is inaccurate and damages the business. Meanwhile, 93% do not want to engage in an online battle over a negative review. They prefer to investigate the situation that caused the complaint and rectify the situation, if possible.

When businesses interact with customers online, they enhance online presence. Since consumers are reliant on reviews like king kong marketing reviews, it is only fair to ensure that the comments are fair and will be beneficial to other consumers.

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