Laura Mercer Coming Back To Australia

From salons, to makeup, to hair extentions in Bondi Junction, the cosmetics market can be cutthroat; things, ironically, can get ugly, and some brands either get killed or are forced to make exits in certain region.

Historical American make-up brand Laura Mercier is one such brand, having left the AU cosmetics stage earlier in 2018. The market felt their leaving, as a lot of cosmetic brands’ products are quite popular, thanks to its long history and international reach. The exit was made by the company back in July 1, 2018, and was met with a lot of comments and talk, with some questioning if the decision might have something to do with the Australian senate’s ruling to ban the sale of any cosmetics that underwent animal testing, but the company refuted that.

Founded back in 1996 by French make-up artist Laura Mercier, the brand was the make-up artist’s own take on cosmetics, as she felt that the products that were available at the time were not up to her standards. Cosmetics like eyeliner, and hair extentions in Bondi Junction, have their roots in one daring brand, and for foundation primer, that brand is Laura Mercier, introducing and popularizing the cosmetics product to the world.

The make-up artist and her brand is known for natural beauty with minimal makeup thanks to techniques with primers and foundations. To say the least, this is a popular brand, available via major retailers across the world, except Australia.

That’s recently, as the cosmetics brand made its awaited return to the Australian market. Aussie cosmetics retailer Mecca announced, a day before Valentine’s Day 2019, that they’ll be bringing back the cosmetics brand. Laura Mercier products became available from Mecca Australia stores and on their site, since the 26th of February.

Additionally, Mecca released a list of products from the Laura Mercier product range they’ll be stocking, which include, but are not limited to, the following products:

  • Flawless Fusion Ultra-Longwear Foundation;
  • Face Illuminator;
  • 6 iterations of Foundation Primer including Blemish-less, and hydrating SPF 30+;
  • Hidden Gems Eyeshadow Palette;
  • Secret Brightening Powder for Under Eyes;
  • Secret Concealer, and;
  • Tinted Moisturiser, and others.

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