A new non-profit association, the Vehicle Wrapping Association of Australia, has been getting a lot of support as wrappers across the country, from those handling fleet signage in Brisbane to those dealing with race car wraps in Melbourne, join the association.
The VWAA, founded by industry veteran and owner of WA’s Wrap Works, Mark Murray, rolled-out quietly in December 2018, and already has several leading vehicle wrapping businesses from across Australia counted among its members.
The VWAA has an auditing process that needs to be taken by any aspiring member, with only those passing being counted as accredited members, regardless of whether they handle fleet signage in Brisbane or in Sydney. Currently, Pure Image (VIC), Signrite (TAS), and Zooma Signs (QLD), among others.
According to Murray, the vehicle wrapping industry has expanded in recent years, and has seen quite a few ‘crap jobs and less than stellar workmanship’, which he hopes to remedy. The 53-year-old says that, having been in the industry his whole life,he noticed that, as the industry grew, pricing was changing and standards were degrading.
Customers, he says, don’t deserve to see their car’s film come off. It was an issue that was giving the industry a bad name, with some actual sign shops botching jobs. Murray says that some shops, erroneously, think they can wrap vehicles simply because they handled signage.
Car wrapping, Murray adds, is an art form. There’s more to it than simple signage, and there are accreditations and insurance policies to give customers peace of mind. To that end, he founded the VWAA, where members would be tested, before being given proper accreditation, and only after meeting the set standards.
Murray explains that membership to the VWAA is purely voluntary; if a wrap business doesn’t have the VWAA logo, he explains, it doesn’t automatically mean that the wrapper isn’t a professional, but the VWAA does provide customers peace of mind that they’ll get professional level workmanship when they get their car wrapped.
All VWAA members undergo auditing to ensure that they meet the association’s professional, legal and ethical requirements.
Murray says that all he wants for the industry, what he wants the VWAA to promote, is to embrace legitimate, ethical trading business practices, proper material supplying, as well as installers that are both experienced and accredited.