Content Marketing Up 300%, Only 5% Matters

With regard to content marketing, programmatic ad buying, media spend and other marketing strategies, looking for a good benchmark data is difficult.

Results from Beckon’s report

Beckon, a marketing performance data platform, did an analysis of more than $16 billion in multichannel spend and performance data in order to better perceive what works, what does not work and where to invest the budget in.

The report looked into spend and performance data coming from hundreds of brands, and it found out several riveting juxtapositions. The very popular tactics, as it seems, are those that are performing the worst. And those which do good are not maximized by a big enough audience.

According to Jennifer Zeszut, Beckon’s CEO, the biggest surprise, possibly, was that the recent knowledge that brands need in order to become content machines is not supported by data. She added that it might be a shock to brands that even though branded content creation increased by 300% year after year, the consumer engagement is entirely flat. For her, these brands are investing so much in content creation, but this is not creating further consumer engagement.

Zeszut mentioned that they looked more into the flat engagement number to check if they could figure out why. They found out that a very small part of branded content, only 5%, accounts for 90% of consumer engagement. The 95% of a brand’s content normally has single likes and views.

This is significant. Content marketing has exploded lately, and it is presumed as a worthy investment.

Zeszut mentioned that publishing a lot of content variations can make sense when pursuing a greatly targeted marketing, serving targeted content for a target subset. However, they are mostly sure that the fans of personalization and targeting will mention that they are investing in every variation in order to increase the effectiveness and not have it remain flat.

Well-thought and original content will always perform well.

From Beckon’s data, it was known that a low-quality content is a main cause for having flat engagement. Brands should ensure that their brand standards and content quality stay high.

Zeszut said that they just wanted to provide perspective to every marketer or content marketing consultant out there who crave data.

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Park Hyatt Bangkok Opening In 2017

The Park Hyatt Bangkok, which was originally set for a 2014 launching, is finally opening its doors by early 2017 in March.

The Park Hyatt Bangkok hotel details

The hotel occupies the level 9 to level 36 in the Central Embassy’s complex located in Bangkok’s central business district. The hotel is linked to a shopping mall and an entertainment centre, featuring 45 restaurants and a cinema.

The exterior was designed by the Amanda Levete Architects, which is based in London. Shingles cover it – an inspiration from tiles in local pagodas. This will be illuminated from behind to give a shimmering effect during the evening.

The hotel has 222 elegant suites and rooms, including 57 various configurations for adjustments catering to guest preferences.

Their décor achieves a home-from-home feel which is fresh and minimalist.

According to the general manager of the hotel, Michael Golden, there will be numerous technology in every room, but not making a guest need any manual. The lights switches will be simple enough. There will be universal sockets and USB ports for charging devices.

The hotel dining as well as entertainment options include a Penthouse Bar & Grill, their entertainment complex comprising three and a half floors with different areas like the VIP area, a speak-easy and restaurant having an open kitchen.

The Embassy Room is going to be the primary dining area at the hotel. They will offer Asian and Western cuisine with focus on seafood.

They will also have a Living Room lounge that offers afternoon tea and light meals. There is also The Bar that specialises in Champagne, creative cocktails and vintage wines.

Their event facilities are laid out over 2,000 square metres, and this includes a bathroom having car park access. Their smaller meeting rooms in Bangkok will open to that of a show kitchen.

According to Golden, Thailand is already becoming a luxury destination – the Tourism Authority of Thailand just recently launched the “amazing Thailand” campaign that focuses on the luxury and high-end accommodation or experiences which one can enjoy, and they will be able to do that with their Park Hyatt Bangkok hotel.

 

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Real Weathered Wood Recycled From An Old Potato Storage Facility

<a href=”http://www.heraldandnews.com/news/local_news/the-art-of-deconstruction/article_4a0be446-ac42-57aa-b02f-4c5367928d95.html”>Tulelake Cold Storage</a> was built in 1940 with cooling efficiency through cement blocks and sawdust insulation on the outside walls. It was used as the storage for sacked potatoes before they are needed in the market. Now, the rooms that were used for potato storage have been abandoned. Many people assumed that there is nothing left to salvage; they were wrong.

The 6 buildings and shops with a total floor area of 120,000 square feet are filled with well-preserved Douglas Fir wood flooring. The wood was inside a climate controlled structure for many years so that it was very dry, very straight and very clean. The lumber that was used to build the floors was harvested from old growth trees with really tight grain. You don’t see this type of lumber anymore.

Christopher Green, Reba and Dennis VanAcker through their business DoubleHead Enterprises purchased the Tulelake Cold Storage in June 2013 after it has been out of business for the last 11 years. Since the building was already abandoned, the family reclaimed the old lumber floor, floorboard by floorboard and offered it to buyers through the internet.

When some Japanese learned that DoubleHead was selling well-preserved timber from the 1930’s to the 1960’s, they flew immediately to look at the wood and were visibly overwhelmed. They bought four container-loads of flooring, mainly the 2 by 12 foot slats. The Japanese will use the timber for flooring, wall coverings, doors and furniture.

The floors of the cold storage were well built with sawdust and coolant system to provide proper ventilation for the potatoes. Air coolant was pumped into the entire building that is why the wood floors were well preserved. Greens and the VanAcker’s including some hired help spent their spare hours to carefully remove the boards and pack them for buyers.

Manual timber removal can be labour intensive and time consuming. <a href=”http://tilestrip.com.au/”>Timber Floor Removal in Perth</a> can complete the job quickly and efficiently through proper equipment, specialized tools and accessories and of course highly trained and experienced staff. The removal of timber flooring will be undertaken within an agreed timeframe while minimizing any inconveniences and disruptions.

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How To Use Linkedin For Lead Generation

LinkedIn is a social networking site that people use to meet with business minded individuals. The idea here is to find potential partners and not get pitched. A business can easily nurture relationships through LinkedIn; it is not the ideal place to promote and sell a product. People join LinkedIn to exchange ideas and conversations. If you decide to use LinkedIn for lead generation you have to build trust. When you create remarkable content, it can put you in the position of an expert.

Before you post the blog though LinkedIn Pulse, make sure you invite readers to make a comment or share it with other friends. After publishing the article or blog, LinkedIn will notify all your connections that a new blog has been posted. This will provide you the initial exposure to generate leads from the social networking site.

After your connections have finished reading the blog, it is very likely to receive a few comments; say thank you and start the ball rolling to get the conversation going. You now have a very good reason for sending a message without appearing spammy. Remember that you cannot just solicit LinkedIn members; your email can be flagged as spam.

After successfully creating remarkable content through LinkedIn Pulse, share it immediately to as many persons as possible with the hope that your post will be noticed by LinkedIn Editorial Team that can boost your post’s exposure. The more exposure your blog gains, the more engagements will be acquired. Soon enough, you have managed to gather enough assets for your business.

Get your content out there and position yourself as an export in the industry. Send an announcement that there is a new blog for your LinkedIn group and with one click; it will go directly to their email. There is a high potential for your blog to generate thousands of targeted leads aside from tons of traffic to your site.

Selling insurance to people can be a tough job. It makes sense to opt for lead generation for insurance agents through an inbound marketing program. Show your target audience that you have relevant content for the keywords they use to search the web for insurance.

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Increased Sales For Homes In South Florida Excluding Condos In Miami Area

The recorded home sales for South Florida are a mixture of figures for the month of August. The single family homes are being bought faster compared to the condominium units, a report from the Florida Realtors revealed.

The slow performance of the closely monitored condominium market in Miami-Dade County continues to go on the same path.

The tri-county area’s sales for the available single family properties have increased by 9.8 per cent and with a total of 4,580 coming from a decline in the previous month of July. The median sales amount has also risen by 8.6 per cent and is now at $315,000.

In other parts of the state, the housing market for the single family homes has also increased by 8.2 per cent with a total number of 25,070 while the median price has also risen by 12.6 per cent and is now $225,000. Out of the four largest areas in the metro, Jacksonville was found to have the highest increase when it comes to closings while Tampa gathers the highest when it comes to growth in value.

The condominium and townhouse market for South Florida is not as good because of the recent decline in sales of about 1.3 per cent which leads to total sales of only 3,785. That figure was included in the nine consecutive months where the volume is lower but it is still good news since the drop is not a double-digit figure compared to the previous months. The median sales price, on the other hand, has rise by 8.3 per cent and is now at $169,000.

All over Florida, the sales when it comes to condos and townhouses have rise by 3.3 per cent and has sold a total of 9,484 units with the median price continuing to grow with 6.7 per cent increase in the past month at $160,000. There are additional more closings in areas such as Jacksonville, Tampa and Orlando.

If you are planning to purchase a condo for sale in Bangkok then it is best to consult a local real estate agent to know the current state of the market.

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