Latest SEO Trends In 2020

As the growth of businesses emerges every day, the competition for the attention of readers only becomes stronger. This is a proof that being consistent on the top of the newest SEO trends is a way to meet the requirements of search engines for website ranking.

Each year, the search algorithms of Google have numerous changes. Even the most minor changes have an impact on search ranking. To keep up in the industry, here are a few of the SEO trends that you should expect in 2020.

 

  • Voice Search – People discover more of what they can do with a mobile device and a good internet connection. One of the latest hypes of today is the voice search where users can search how they speak. In 2017 alone, there had been 33 million voice search questions. Example: “Google, can you look for an Indian restaurant near me?” According to the data from March 2019, voice searches comprise 20% of mobile queries. The more popular voice search becomes, the more people type search queries in the same manner they speak.

 

  • Featured Snippets – When you search on google, you will be provided with a short answer or a summary. This is called the featured snippets. These are displayed at the beginning of the SERP result and are found above organic ads. For a few years with featured snippets, search engine result page of Google has given significant changes. This is being seen as a helpful trend among many businesses, such as King Kong SEO that has gathered numerous clients.

 

  • More Marketers – One of the strategies that many businesses use to extend their marketing is to spend on influencers. This is common especially in companies that are for fashion, beauty, lifestyle, and the like. When you go online, you will always see ads from one page to another. This is because website creators, such as King Kong SEO, know that online users will click ads that have great influencers. These are also good sources of information when people look for reviews of a particular product. People are more likely to read and rely on reviews that come from a good influencer.

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Risks Faced By Employees Who Post Anonymous Bad Reviews

The employees of a digital agency had a different idea to advertise the company’s brand. They posted King Kong advertising review in review sites to inform potential applicants of the reasonable benefits they receive including the support of the management. Aside from encouraging potential applicants, the digital agency generates awareness for the brand.

When a customer wants to complain about a salty risotto, he shares the grievance through Yelp. If job seeker wants to obtain information about a company’s management practices, morale and salary ranges, he goes to Glassdoor.

Popular online job sites were launched to allow current and former employees to anonymously share their work experiences about work life balance, office snacks and why they left the company. However, there are instances when the anonymous review of an employer is considered personally objectionable and legally actionable.

HuffPost asked legal experts about the risks faced by an employee when posting anonymously about the employer including constitutional protections available. According to Aaron Mackey, staff attorney of Electronic Frontier Foundation, an employer can be upset by bad reviews from former employees that he becomes seriously motivated to initiate litigation. EFF filed briefs involving Glassdoor to unmask anonymous users.

Many employers have started legal action to send a message to employees that they will not tolerate anonymous bad reviews. The way that an employee tells a story about his workplace experience spells the difference on whether he can be sued successfully. In defamation claims, courts will determine whether the opinion can be proven as true or false. One of the key elements that establish defamation is a false statement of fact.

If an employee posts a review that a CEO used illegal drugs during a work party, it cannot be characterized as an opinion. It more likely to be considered an opinion if the review says that “It seems that that there is a lot of drug use in the company.”

Honest anonymous reviews are very valuable to an employer. For example King Kong advertising review includes truthful statements about the workplace and the management. Job seekers read reviews before they decide because it gives them an idea of a potential employer.

 

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The Inequalities Of Online Job Hunting

The internet has allowed job seekers to access a wide range of job opportunities while organizations are allowed access to a much larger talent pool. Besides the job listings, job seekers can access valuable information from reviews like King Kong agency reviews from the employees’ direct personal experiences with the digital agency.

According to research studies, the internet has certainly affected the process of recruitment in the real world; however, access to information is not enjoyed by all people. Both public and private sectors use online tools to advertise job openings with the objective of recruiting quality talent. This has resulted into a profound division between low-skill and low-salary jobs and high-skill and high-salary jobs.

Researchers explain that lower-wage jobs are advertised in large job sites to provide the jobs with good visibility. This results into hundreds of thousands of applicants for different vacant positions. This system makes it more difficult for individual job seekers to find employment. HR professionals have to face the challenge of sorting through thousands of applications. Because of competition and the workload placed on HR, it is extremely unlikely for a job seeker to receive a feedback.

The situation is different for more influential and senior positions that require specific skills. There is a much smaller pool of potential candidates and recruiters describe it as finding purple squirrels. While these positions are also posted on big job sites, there is bias against those who actually apply for the jobs.

It is common for HR professionals to use LinkedIn to find and recruit purple squirrels that are presently employed and are not on the lookout for new careers. This system of hiring has resulted into a very shallow pool of potential candidates that can be considered. Those who are currently holding senior positions are more likely to be approached for vacant senior positions.

There are many job opportunities nowadays for job seekers. However, it should not prevent them from considering the potential employer and whether their needs can be provided well. One of the ways to make a confident employment decision is to read King Kong agency reviews where the digital agency’s employees share their opinions about their employer.

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Fake Online Reviews Are A Problem For Australia

Aussies like to browse the internet. They also like to look at online reviews to see which companies and brands they can trust. However, the ACCC has warned that, unlike all those King Kong agency reviews, not all reviews on the internet might be reliable.

According to Australia’s competition watchdog, there have been a lot of complaints fake negative online reviews. One particular case that the Council of Small Business dealing with a union that was trying to hurt a business.

CEO Peter Strong says that these things do happen, that people do target businesses over ideology or personality, regardless of how good that business actually is, and that’s what’s got them concerned.

Fake online reviews can be extremely problematic for the businesses that have to deal with them. One such unlucky business owner was Michael Napoli, who runs a hairdressing salon. He says that online reviews can be hard, as people put a lot of stock in King Kong agency reviews and the like; no online reviews means people just ignore you.

The problem, Napoli notes, is that you don’t know if the customer’s actually been to the business, or if it’s just a competitor looking for an underhanded advantage. And, he notes, getting rid of them is impossible.

Complaints can be filed to the ACCC, who can investigate and issue penalties of up to greater than $1mn, but that’s all they’re capable of, as it stands. Negative reviews can’t be removed by the ACCC or the government, regardless of how much damage they’re doing to undeserving businesses and their owners.

The Council of Small Business Organisations of Australia (COSBOA), is working with the ACCC to give businesses more tools to deal with fake online reviews.

A report published on the ACCC Digital Platforms Inquiry stated recommendations from the organization saying that an ombudsman should be able to investigate fake reviews, take down content whenever deemed appropriate, and be able to mandate compensation.

The Prime Minister asked AU Minister for Communications Paul Fletcher how the Government would respond to the recommendations, and stated that they’ll be looking at them, with a formal response set to come before the end of 2019.

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Online Ski Firm Hiring People To Take Skiing Lessons And Put Up Reviews

In the internet age, digital marketing and all of its King Kong SEO reviews and the like more important than ever, and, as a result, companies are looking for ways to get attention in a highly populated medium with their own gimmicks and promos.

SkiBro, an online ski lesson booking platform, is offering people a chance to learn how to ski and get paid to review. The company’s looking for skiers of all ages and skill levels to test and review their ski lesson programs, with a company spokesperson saying that they’re looking for any skier, whether they’re near professional or have never actually seen snow in their lives.

The company is looking for four reviewers, who can then choose their own ski less package. These four will then be assigned to one of four resorts chosen by SkiBro; Austria’s St. Anton, France’s Val d’Isere, Italy’s Cortina d’Ampezzo, and Switzerland’s Verbier.

The reviewers will take lessons and enjoy the resorts, receiving £600 weekly for reviews, on top of other benefits; travel amendments, lift passes, accommodation, as well as a weekly VIP spa package, amounting to a total of £3500.

Reviewers will be contracted to stay for at least a week, but can be extended to a month, max. On top of having to write reviews to take advantage of digital marketing, a la King Kong SEO reviews, they’ll also be required to post social media updates on their profiles detailing their progress, and make a vlog with the help of a provided videographer.

SkiBro CEO Kieran O’Keeffe stated that they’re curious about a lot of things. They wonder how much a first-time skier can improve in a week. Or if an expert skier will gain more than the cost of lessons. These questions, among others, are the kind of questions they want to answer and show to the world, O’Keeffe said.

SkiBro is taking applications, until Christmas Eve of 2019. Shortlisted prospects will be contacted on Jan 6, 2020. Anyone looking to apply need only send an essay, 200 words or less, to the company, explaining why they’re fit for the job, and complete the online application form.

 

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