Latest SEO Trends In 2020

As the growth of businesses emerges every day, the competition for the attention of readers only becomes stronger. This is a proof that being consistent on the top of the newest SEO trends is a way to meet the requirements of search engines for website ranking.

Each year, the search algorithms of Google have numerous changes. Even the most minor changes have an impact on search ranking. To keep up in the industry, here are a few of the SEO trends that you should expect in 2020.

 

  • Voice Search – People discover more of what they can do with a mobile device and a good internet connection. One of the latest hypes of today is the voice search where users can search how they speak. In 2017 alone, there had been 33 million voice search questions. Example: “Google, can you look for an Indian restaurant near me?” According to the data from March 2019, voice searches comprise 20% of mobile queries. The more popular voice search becomes, the more people type search queries in the same manner they speak.

 

  • Featured Snippets – When you search on google, you will be provided with a short answer or a summary. This is called the featured snippets. These are displayed at the beginning of the SERP result and are found above organic ads. For a few years with featured snippets, search engine result page of Google has given significant changes. This is being seen as a helpful trend among many businesses, such as King Kong SEO that has gathered numerous clients.

 

  • More Marketers – One of the strategies that many businesses use to extend their marketing is to spend on influencers. This is common especially in companies that are for fashion, beauty, lifestyle, and the like. When you go online, you will always see ads from one page to another. This is because website creators, such as King Kong SEO, know that online users will click ads that have great influencers. These are also good sources of information when people look for reviews of a particular product. People are more likely to read and rely on reviews that come from a good influencer.

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Risks Faced By Employees Who Post Anonymous Bad Reviews

The employees of a digital agency had a different idea to advertise the company’s brand. They posted King Kong advertising review in review sites to inform potential applicants of the reasonable benefits they receive including the support of the management. Aside from encouraging potential applicants, the digital agency generates awareness for the brand.

When a customer wants to complain about a salty risotto, he shares the grievance through Yelp. If job seeker wants to obtain information about a company’s management practices, morale and salary ranges, he goes to Glassdoor.

Popular online job sites were launched to allow current and former employees to anonymously share their work experiences about work life balance, office snacks and why they left the company. However, there are instances when the anonymous review of an employer is considered personally objectionable and legally actionable.

HuffPost asked legal experts about the risks faced by an employee when posting anonymously about the employer including constitutional protections available. According to Aaron Mackey, staff attorney of Electronic Frontier Foundation, an employer can be upset by bad reviews from former employees that he becomes seriously motivated to initiate litigation. EFF filed briefs involving Glassdoor to unmask anonymous users.

Many employers have started legal action to send a message to employees that they will not tolerate anonymous bad reviews. The way that an employee tells a story about his workplace experience spells the difference on whether he can be sued successfully. In defamation claims, courts will determine whether the opinion can be proven as true or false. One of the key elements that establish defamation is a false statement of fact.

If an employee posts a review that a CEO used illegal drugs during a work party, it cannot be characterized as an opinion. It more likely to be considered an opinion if the review says that “It seems that that there is a lot of drug use in the company.”

Honest anonymous reviews are very valuable to an employer. For example King Kong advertising review includes truthful statements about the workplace and the management. Job seekers read reviews before they decide because it gives them an idea of a potential employer.

 

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How To Alleviate The Discomfort Caused By Dental Braces

It has become relatively common for many adults to visit the Harrisburg orthodontist because they want their teeth straightened. It is very likely that the dental issue was already apparent during childhood but due to unavoidable circumstances, the child was not able to get braces. Thanks to technology; there are now braces for adults that are less noticeable than the metal braces used years ago.

According to Harvard University Health, braces are used in orthodontics to put constant pressure on the teeth. The root simultaneously puts pressure against the underlying alveolar bone so that a portion of the bone that is next to the root will be forced to dissolve. This will allow the tooth to incrementally move into the desired position. After a tooth has migrated, new bone will replace the spot that the tooth vacated.

Initially, patients that were fitted with braces experience discomfort and soreness. The brackets and wires of the braces may rub on the gums or irritate other parts of the mouth. To check for comfort, use the finger or tongue to check the areas that are poking the cheeks and rubbing on the gums. Make sure to tell the orthodontist so wires can be clipped very short.

The mouth will gradually get used to the braces and the patient will no longer experience sore spots. Investing in orthodontic wax can cover the brackets and wires to lessen discomfort and irritation. Orthodontic wax is a soft and harmless gum protector that can be used by both children and adults. If the wire or bracket breaks or becomes dislodged, orthodontic wax can be applied on the gums while waiting for the next appointment with the orthodontist.

The Harrisburg orthodontist may prescribe over-the-counter pain relief products that can alleviate soreness until the mouth adjusts to the braces. The orthodontist is also likely to suggest eating soft foods like smoothies, soups, stew, mashed potato and yogurt that won’t get caught on the braces. Eating certain foods can make the patient more uncomfortable with the braces.

Proper dental hygiene is very important because braces can create crevices and spots where bacteria can thrive. Keeping the teeth clean through regular brushing and flossing will prevent painful cavities.

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Nano-Silver Coating On Titanium Implants To Reduce Implant Failure

Thousands of patients are being treated by dentists for tooth loss due to dental caries, gum disease and damage due to accidents. In order to replace the lost tooth, it is common for Affordable Dental Solutions Reading to recommend dental implants, dentures, crowns or bridges. These options can restore both aesthetics and function.

Titanium is the most popular implant material because of its biocompatibility, mechanical properties, chemical stability, corrosion resistance and low toxicity. Titanium implant has 95% success rate and can last for as long as 30 years and more. However, there are patients who have allergic reaction to titanium.

In almost 95% of cases, the improved design of implant alloys was successful. However, implant failure still occurs in 5% of the cases because of poor oral hygiene, bacterial infections, diabetes, hypertension and smoking.

Scientists at Agharkar Research Institute Pune know that the properties of silver can inhibit bacterial growth. Because of this knowledge, they have successfully made modifications to the implant surface by depositing a nano-scale thin film of silver on the titanium surface to address the challenges of implant failure due to bacterial infections.

The crucial area in the titanium implant is located at the junction of the bone and oral cavity. According to the scientists at Pune, titanium surface that has been deposited with silver can inhibit the growth of Pseudomonas aeruginosa, Streptococcus mutans, Staphylococcus aureus and Candida albicans.

The nano-silver coating makes sure that there is controlled release of silver for 22 days to maintain long term bacterial activity. Human gingival fibroblast cells which are the most abundant cells found in the connective tissues usually proliferate the vicinity of the nano-silver coated abutments but the coating prevents initial microbial adhesion. It also helps in the integration of soft tissue to the implant. Titanium implants failures due to infections will be reduced.

Dental implants are the smart choice for adults who have lost a tooth or more due to infection or injury. Dental implants are offered by Affordable Dental Solutions Reading for $2,000 per tooth including the abutment and crown. High quality is maintained even with the low cost to make sure that dental care is efficiently provided to all.

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Pennsylvania Orthodontist Donates Braces

Some candidate for braces who’ve already gotten assessments are unable to get their braces, most likely due to their family not having insurance or the extra income needed to afford them. One orthodontist in Kenneth Square, Pennsylvania is aware of this issue, and has decided to help out.

Dr. Ryan Tambourine and his team recently held an even to screen kids to see if they’re good candidate for braces via the nonprofit organization, Smiles Changes Lives. The Kenneth Square Orthodontist agreed to accept kids for treatment, on top of providing $650 braces to the children for free.

Smiles Change Lives Director of Provider Services Alexis Barclay says that they’re excited to work with Dr. Tambourine, who recently committed $100,000 in orthodontic care to children unable to acquire it.

Smiles Change Lives is a US nonprofit group whose central aim is to provide dental care, particularly braces, to kids who are unable to afford them. Insurance companies in the US have long considered orthodontic treatment as cosmetic, providing minimal assistance, even for those that have orthodontic care in their insurance plans. Smiles Change Lives’ goal is to give these families the chance to give their kids the braces that they need via their network of 800 volunteer orthodontists spread across the US and Canada.

Originally founded as the Virginia Brown Community Orthodontic Partnership, Smiles Changes Lives is a national nonprofit ground that was founded back in 1997. Named after Virginia Brown, a girl who grew up during the Great Depression, whose parents were forced to only get orthodontic treatment for one of their kids. Virginia’s sister managed to get braces, while Virginia had to deal with years of self-consciousness and teasing before getting treatment in high school. Later down her life, Virginia, alongside her son, Tom Brown, established the Smiles Change Lives organization in order to help kids avoid the physical and emotional issues that Virginia had to deal with in her youth.

To qualify for the program, a kid must be aged between 7-21, have good oral hygiene, must need braces but not have them, and the family must be within certain financial guidelines, varying by state. There’s an application fee of $30, plus a program fee of $650, if accepted.

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